In September 1999, Podesta Baldocchi was sold to Gerald Stevens Inc., which once operated a network of 231 floral online locations, delivering flowers, in 28 markets in the United States. In November 2001, San Francisco native Marc Rovetti took ownership of Podesta Baldocchi. Rovetti's father had emigrated from Italy in the 1950s and had worked at Podesta Baldocchi before starting his own floral business. Rovetti sold Podesta Baldocchi to the
Rossi & Rovetti floral shop in 2001. == References ==