The website was launched in November 2011. It was initially designed to gather web content for each major politician running in the
2012 United States presidential election, assess the digital influence each politician has, and assign each politician an "It Score" which measures digital influence. PoliticIt has expanded its services to gubernatorial, senatorial, and congressional candidates in all 50 U.S. states after initially producing scores for Utah politicians. PoliticIt predicted more than 480 such races in 2012 with more than 91 percent accuracy. On PoliticIt.com, each candidate has a profile that contains background information, social network feeds, and local news. PoliticIt produced It Scores for the
2012 United States presidential election that indicated
Barack Obama would win on
Election Day. The launch of PoliticIt.com allowed website users to evaluate how presidential candidates were performing against each other in their campaign efforts. After the launch of the PoliticIt website in November 2011, PoliticIt began developing It Scores for congressional, senatorial, and gubernatorial candidates for each of the 50
U.S. states. Members of the PoliticIt team also began programming an
iPhone game entitled "Race for the White House." PoliticIt received media attention after it accurately predicted each of the congressional, gubernatorial, and senatorial races in Utah at both the Republican and Democratic state conventions. PoliticIt continued to track state primary races throughout the U.S. through 2012. By August, 2012, PoliticIt had correctly predicted more than 200 races with a continued approximate 87 percent accuracy. . The company organized a national tour in a 34-foot
Motorhome beginning on August 17, 2012, where it invited and interviewed every congressional, gubernatorial, and U.S. senate candidate in the
Contiguous United States. Company representatives met with more than 200 candidates and produced video interviews which were shared on its YouTube channel in an attempt to create greater political transparency. Company representatives visited each state in the Contiguous United States conducting these interviews between August 17, 2012, and election day, November 6, 2012. The PoliticIt Mobile bus travelled more than 18,000 miles on the trip. Prior to the 2012 elections on November 6, PoliticIt produced It Scores for nearly all U.S. Senate, congressional, and gubernatorial races. PoliticIt's It Scores were approximately 91% accurate in predicting the winner of each race it attempted to predict. PoliticIt provided live social media analysis coverage on election night in
Salt Lake City, Utah on two of Utah's major networks including
NBC-
affiliated KSL-TV and
CBS-
network affiliate KUTV. ==Awards==