Tourism developed in the 19th and 20th centuries to be the most significant part of the local economy. UK prime minister
David Cameron and his wife holidayed there between 2010 and 2015. The beach is a favourite destination for wealthy teenagers from
independent schools who often engage in anti-social behaviour. In July 2022, police imposed a two-day 10pm curfew after drunken late-night beach parties of around 200 teenagers consistently got out of hand. Residents found broken prosecco bottles littering the beach, bonfires on the beach that were made from benches, fences and shed doors stolen from local houses and emergency life-saving equipment was vandalised. Local resident Andy Stewart, a former police officer, said the teenagers were often children of million-pound second home owners in the nearby village of
Rock. He said, "They don't realise there is excessive drinking, cocaine,
nitrous oxide, underage sex and big fires." Stewart has refused to identify the schools where many of the teenagers study, though he has been in contact with their senior staff. In 2023 a CCTV camera system was installed to watch the beach, along with rechargeable floodlights. Bathing water quality is measured at Polzeath by the Environment Agency, with measurements being taken between May and September each year. The quality was rated as "excellent" in 2020, based on measurements taken between 2016 and 2019. ==Literary associations==