Political After her father's death, Poonam Mahajan formally entered politics on 30 October 2006 by becoming a primary member of the
BJP at the age of 26. In April of the following year, she was appointed as the General Secretary for Bharatiya Janata Yuva Morcha, Maharashtra unit. In 2009, Mahajan contested her first election and lost the Assembly Elections from
Ghatkopar against Ram Kadam of
Maharashtra Navnirman Sena. Following this defeat, she continued working with the party in her organisational capacity and was appointed the National Vice President of the
Bharatiya Janata Yuva Morcha, in 2010. Prior to the general elections in 2014, with an eye on strengthening the organisation, Mahajan was appointed as the National Secretary of the BJP in 2013. In the following year, she was given a ticket for the Lok Sabha elections from Mumbai North Central, which was considered to be a stronghold of the Congress. The seat had never been won by the BJP since independence. Mahajan rose to national prominence by winning against two-time Lok Sabha member, incumbent MP,
Priya Dutt, by a margin of 1.86 lakh votes. Given her performance in Parliament and her appeal amongst youth, in 2016 she took a national leadership position in BJP organisation as the National President of
Bharatiya Janata Yuva Morcha (BJYM), the youth wing of the BJP. In 2019, Mahajan was given the ticket to contest from Mumbai North Central once again, which she won comfortably, beating her opponent
Priya Dutt by a margin of 1.30 lakh votes. Mahajan also serves as a patron and mentor to Swachhalay, a youth-driven non-profit organisation working to support PM Shri
Narendra Modi’s
Swachh Bharat Mission (SWB). In 2016, Mahajan co-founded Mumbai Youth Forum, a youth-led non-profit that seeks to encourage greater collaboration between young people and elected representatives/policymakers, through the creation of a platform with the aim of promoting democratic values and inclusion.
Global Citizen Festival India Mahajan played a key role in bringing the Global Citizen Festival to India, which was headlined by
Coldplay and
Jay-Z and was held at MMRDA Grounds, BKC in her constituency. This charity concert was the largest entertainment event ever held in India with over 80,000+ people in attendance. Over INR 43 crores were raised as commitments from government, corporations, social influencers and development partners towards achieving the
UN Sustainable Development Goals, which special emphasis on providing quality education, enabling gender equality, ending open defecation and providing clean drinking water to the people of India. These commitments are set to impact the lives of over 51.6 crore citizens.
Elephant Parade India Mahajan also served as the Parade Ambassador for the Elephant Parade of India, India's largest public exhibition. 101 five-foot elephants painted by celebrated artists were on display at the Gateway of India. Elephant Family along with the Wildlife Trust of India, through this parade, seeks to raise funds for the creation of 101 safe corridors for elephants. The Parade was supported by Royal Patrons, The Prince of Wales and The Duchess of Cornwall. She has also worked with the non-profit Kranti to provide quality education and a better life to the children of sex workers. == 2019 Campaign ==