Popcorn is a popular
snack food at sporting events and in
movie theaters, where it has been served since the 1930s. Cinemas have come under fire due to their high
markup on popcorn; Stuart Hanson, a film historian at De Montfort University in Leicester, once said, "One of the great jokes in the industry is that popcorn is second only to cocaine or heroin in terms of profit." Traditions differ as to whether popcorn is consumed as a hearty snack food with salt (predominating in the United States) or as a sweet snack food with caramelized sugar (predominating in Germany). Popcorn customs around savory, salty, and sweet flavors vary by region and demographic, but in the U.S., preferences are diverse and evolving: • Salty/savory: The majority of Americans prefer salty or savory popcorn, with butter and salted varieties being the most popular—accounting for about 47% of sales. Other top savory flavors include white cheddar, parmesan, garlic salt, and various cheese options. Sea salt and olive oil are also gaining traction, especially among health-conscious consumers. • Sweet: Sweet popcorn, such as caramel corn and kettle corn, is also widely enjoyed. Caramel is consistently ranked among the top flavors, and sweet options like white chocolate, chocolate, and seasonal varieties (e.g., pumpkin spice, peppermint) are growing in popularity. About 41% of Americans say they like their popcorn sweet. • Flavor innovation: There is a trend toward unique and globally inspired flavors, including truffle, chili, Mediterranean herbs, lime, and matcha, reflecting consumers' curiosity and willingness to try new tastes, especially among younger generations. • Plain: A smaller but notable segment (about 21%) prefers plain popcorn, often for health reasons or as a base for custom seasoning. Popcorn smell has an unusually attractive quality for human beings. This is largely because it contains high levels of the chemicals
6-acetyl-2,3,4,5-tetrahydropyridine and
2-acetyl-1-pyrroline, very powerful
aroma compounds that are also used by food and other industries either to make products that smell like popcorn, bread, or other foods containing the compound in nature, or for other purposes. Popcorn as a
breakfast cereal was consumed by Americans in the 1800s and generally consisted of popcorn with milk and a sweetener. Popcorn balls (popped kernels stuck together with a sugary "glue") were hugely popular around the turn of the 20th century, but their popularity has since waned. Popcorn balls are still served in some places as a traditional
Halloween treat.
Cracker Jack is a popular, commercially produced candy that consists of
peanuts mixed in with
caramel-covered popcorn.
Kettle corn is a variation of normal popcorn, cooked with white sugar and salt, traditionally in a large copper kettle. Once reserved for specialty shops and county fairs, kettle corn has recently become popular, especially in the
microwave popcorn market. The
popcorn maker is a relatively new
home appliance, and its popularity is increasing because it offers the opportunity to add flavors of the consumer's own choice and to choose healthy-eating popcorn styles. Popped
sorghum is popular as a snack in India. The popped sorghum is similar to popcorn, but the puffs are smaller. Recipes for popping sorghum by microwave, in a pot, etc., are readily available online.
Nutritional value Air-popped popcorn (no salt or other additives) is 4% water, 78%
carbohydrates (including 15%
dietary fiber), 12%
protein, and 4%
fat (table). In a 100 gram reference amount, popcorn provides 382
calories and is a rich source (20% or more of the
Daily Value, DV) of
riboflavin (25% DV) and several
dietary minerals, particularly
manganese,
phosphorus, and
zinc (36–45% DV).
B vitamins and other minerals are in appreciable amounts (table).
Saturated fat Movie theaters commonly use
coconut oil to pop the corn, and then top it with
butter or
margarine. Movie theater popcorn contains large amounts of saturated fats and sodium due to its method of preparation. Sorghum grains are one of the highest food sources of the flavonoid
proanthocyanidin.
Health risks Popcorn is included on the list of foods that the
American Academy of Pediatrics recommends not serving to children under four, because of the risk of
choking. Microwaveable popcorn represents a special case, since it is designed to be cooked along with its various flavoring agents. One of these formerly common artificial-butter flavorants,
diacetyl, has been implicated in causing respiratory illnesses in microwave popcorn factory workers, also known as "
popcorn lung". Major manufacturers in the United States have stopped using this chemical, including
Orville Redenbacher's,
Act II,
Pop Secret and
Jolly Time. == Other uses ==