The film began production under the title of
Gentleman and the
muhurat took place on 24 July 2009 at
Annapurna Studios with
Chiranjeevi attending the function as a chief guest. The film completed production as of early September 2009 and was in post-production as of later October 2009. According to Posani Krishna Murali, the film delves into the topic of life after marriage and how the love between a husband and wife is not the same after around five years and is the best film of his career due to its message. == Soundtrack ==