Stamp subjects From the start onwards, the issue of postage stamps balanced between two goals, to introduce Bhutan to the world community and to provide revenue, in particular foreign exchange. We will find this reflected in the faces on the stamps: at one side Bhutanese themes and at the other side typical international thematic and commemorative subjects appealing to the philatelic market. The first stamp manager, Burt Todd, added to the latter goal with great success, and often as world's first, special materials (steel foil, silk, gold color metal foil, molded plastic), special shapes (round, triangular), special printing (3D) and special effects (perfumed ink, real playable gramophone recordings). During Todd's period the balance between Bhutanese and general themed stamp subjects was still quite even, but this would change drastically during the IGPC period in favor of world thematic and commemorative themes. Bhutanese themes on postage stamps are the nation's royalty,
Dzong architecture, Buddhist heritage, the Bhutanese mail service (the postal runner in particular), traditional crafts, antiques, Bhutanese scenes, hydro- power, and the nation's wildlife and sport. Bhutanese themed sport stamps have been issued on the occasion of the Olympics and soccer World Cups. A sample of the theme on Bhutanese architecture is the
Expo 2000 issue depicting six different dzongs in Bhutan,
Trashigang,
Lhuentse,
Gasa,
Punakha,
Tashichhodzong and
Paro. Embossed gold foil coin stamps showing different Kings of Bhutan were issued in 1966 and 1968 and, square-shaped, in 1975. Perfume-infused rose stamps were issued in 1973. Embossed, thin carton stamps depicting paintings were issued in 1970 and 1972. Regular stamps with paintings as a theme were issued in 1987 (combined with sculptures), 1989 (Titan), 1990 (Hiroshige), 1991 (Rubens), 191 (Van Gogh), 1993 (the not earlier released issue of 1974), 1999 (Hokusai) and 2003 (Japanese Art). The first 3D stamp issues were released in 1967 depicting Astronauts and Lunar Modules. In 1968 a Butterflies 3D stamp issue and in 1969 a Fishes 3D, a Birds 3D and Insects 3D stamps issues were released. Other 3D issues are Paintings (1970), Animals (1970), Conquest of Space (1970 and 1971), Antique Automobiles (1971), Mushrooms (1973) and, at last a Bhutanese motive, Ceremonial Masks (1976). Unique molded plastic 3D stamps were released of Ancient Artifacts in 1971 and of Famous Men in 1972. Other famous people which have appeared on Bhutan Stamps including Elvis Presley (2003), Princess Diana (1982, 2003), Gandhi (1969, 1972, 1997, 2019), John F. Kennedy (1972, 2002), Queen Elizabeth (2002), Mother Teresa (1998) and Albert Einstein (2000). The famous "silk" stamps (actually printed on rayon) issued in 1969 show Buddhist Prayer Banners or
Thangkas. The philatelic world was shocked in 1973 with the self-adhesive Record Stamps or Talking Stamps, which could be played as a gramophone record, playing Bhutanese folk songs and providing a spoken short history of the Kingdom. Bhutanese themed commemorative issues are among others Admission to the UPU (1969), Bhutan Admission to the UN (1971), Coronation of King
Jigme Singye Wangchuck (1975), 30th Anniversary Bhutan Postal Service (1992), 350th Anniversary of Victory over Tibet-Mongol Army (1994), 25th Anniversary of the Coronation of King Jigme Singye Wangchuck (1999), 100 Years of Monarchy (2008), Coronation King
Jigme Khesar Namgyel Wangchuck (2008), Visit to Bhutan of Indian Prime-Minister Manmohan Singh (2008), the 35th Anniversary of WFP in Bhutan (2009), Royal Wedding (2011), Golden Jubilee Bhutan Post 1962–2012 (issued with delay in 2013). Since 1993, Bhutan has released annual Chinese New Year stamps. Animals and flowers appear often on Bhutanese stamps. Disney stamps were issued in 1982, 1984 (2 issues), 1985 (2 issues), 1988, 1989 and again in 1991. On the occasion of 100 Years of Monarchy did Bhutan Post release in 2008 the world's first CD-ROM postage stamps in partnership with Creative Products International, a company headed by Frances Todd Stewart, the daughter of the legendary Burt Todd. The 2nd CD-ROM stamp was issued the following year.
Personalized stamps Source: The first personalized stamps template sheet was issued by Bhutan Post on 6 November 2008 on the occasion of the coronation of King Jigme Khesar Namgyel Wangchuck that day, while at the same time the celebrations were held for 100 years of monarchy in Bhutan. The sheet carries the text
Coronation and Centenary Celebrations 2008. The total face value is Nu. 120, three rows of four stamps each, respectively with the face value of Nu. 5, Nu. 10 and Nu 15. Each stamp is framed, which provides a blank space for the printing of a personalized picture, drawing or logo. Bhutan Post used these 2008 Coronation and Centenary Celebrations personalized stamp sheets to issue 3 different sheets with pictures of the 4th and 5th (present) King and a stylized illustration of the Raven Crown. These stamps are listed in the Michel catalogue under nos. 2517 - 2528. As personalized stamps were apparently a big success, the issue was followed by further personalized stamp issues, the first two with the same values totaling Nu.120, but different designs. The second sheetlet issued in 2009 carries the text
Greetings from the Himalayan Kingdom of Bhutan, while the third issue of early 2011 states
From the Land of the Thunder Dragon. On the occasion of the Royal Wedding in October 2011 a set of two personalized stamp sheetlets were issued, both with exactly the same design and stamp values, but for one the main color is orange, while for the second this is dark blue. The sheetlet bears the text
Celebrating Royal Wedding 2011, while there is a picture of the newlywed couple as well. The face value of each of the four stamps in the three rows are from top to bottom, Nu.10, Nu.15 and Nu.20, so a total value of Nu.180. Further sheetlets with different designs were issued in 2013, 2015, 2016, 2017, 2018 and 2x in 2019.
Postal postage labels Source: Bhutan Post uses postage labels for both regular and registered letters, and Express Mail Service (EMS). All postage labels will indicate date and time, the sending post office, place of addressee, weight of envelope, and costs of postage. EMS and registered letters also indicate name of receiver, EMS or registration tracking number and the registration fee. Registered letters and domestic EMS letters using a postal label, will also have a separate registration or EMS label with a 13-digit reference number and corresponding bar-code, while for international EMS covers this is part of the main label. Registered letters using ordinary postage stamps, will have an analog registration number, often written by hand on the envelope. ==Revenue, legal and non-judicial stamps==