The PowerBar company was founded by
Brian Maxwell, a
Canadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 in
Berkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists. They eventually acquired a headquarters building in downtown Berkeley. The company eventually reached $150 million in sales before being purchased by
Nestlé in 2000 for $375 million. On February 3, 2014,
Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets from
Nestlé. Following the acquisition, PowerBar became part of Active Nutrition International, which is headquartered in
Munich, Germany. == See also ==