Pioneer Motor Service commenced operating in August 1929 when Cecil Haigh commenced operating a service from
Bomaderry station (Nowra) to
Bega via
Tilba,
Bermagui,
Cobargo and
Quaama. In 1946 the Bega to
Eden service was purchase from Edwards Bus Service. Towns north of Tilba were served by Bartletts Bus Service and Harrisons Motor Service. In 1962, Pioneer Motor Service purchased Bartletts Bus Service from
John A Gilbert resulting in Pioneer Motor Service covering the whole of the
South Coast between Nowra and Eden. Harrisons continued to operate the night service until it ceased operating the service in the 1970s. Pioneer Motor Service commenced picking up on the night service also, becoming the sole long-distance operator on the South Coast. Following deregulation in the 1990s, Pioneer Motor Service extended its services north to
Sydney. In June 1996, the Sydney to
Brisbane services of
Kirkland's Bros were acquired followed in August 1996 by the Sydney to Brisbane services of Lindsay's Coaches. Both of these were rebranded as Pioneer Motor Service. In 1997
Greyhound Pioneer Australia took legal action to prevent the Pioneer Motor Service name being used on the services north of Sydney. This action was successful and the operation was rebranded as Premier Motor Service. In November 1998, services were extended from Eden to
Melbourne This extension ceased on 12 December 2014. After a takeover bid for
Greyhound Pioneer Australia was unsuccessful, Premier Motor Service commenced a Brisbane to
Cairns service in August 2000. In August 2008, the
Lismore to Brisbane services of Kirkland Bros were acquired. ==Premier Illawarra==