Gupta's first job out of college was at the
Monitor Group in San Francisco, a strategy consulting practice. and created a dating site for young Indians called Yaari. which developed an iPhone app called LaDiDa creating background music to a user's singing. It became one of the most downloaded free music apps. The company also developed the app Songify. Khush was acquired by
Smule in December 2011. After the acquisition, Gupta became the Chief Product Officer at
Smule, staying there until 2013. She also became involved in
angel investing. Abandoning the book, she and her husband created Telepathic Inc. and an app called
Hooked where users share 1,000-word pieces of fiction. By 2017,
Hooked was one of the most popular apps on the
iTunes store. ==Personal life==