PrettyLitter was founded in 2015 by Daniel Rotman who graduated from the
University of California, Berkeley, and received his master's degree from
Harvard University where he was a Fellow for the
Center for Public Leadership. Rotman has previously worked for the U.S. Congressional Chair of the
United States House Committee on Foreign Affairs. The idea of PrettyLitter was born after the passing of Rotman's cat, Gingi, where he discovered there were no at-home tools to help detect cats' potential health issues. In 2015, PrettyLitter participated in the
Startup U competition led by a 7-week reality television series that premiered on
ABC Family from August to October 2015. As one of the finalists for Startup U, Rotman officially started PrettyLitter from his apartment after completion of the show in late 2015. It is reported that
Mars acquired PrettyLitter for more than $1 billion. == References ==