Henry Rothschild first became interested in the crafts when he encountered them in Italy in 1944 while on Army service with the
Royal Corps of Signals. On his return to England, he researched British crafts The interior was refitted by Gordon and Ursula Bowyer and the basement redesigned as a textile showroom. Marion Goodwin and Valerie Webb were appointed as managers and focused on sourcing local crafts. The upstairs gallery space at 11 King's Parade was once home to
Charles Lamb, the poet and essayist, along with his sister
Mary in 1819. In 1965, the Viewpoint 1965 exhibition held at the gallery featured
Geoffrey Clarke (sculpture and stained glass), Mary Potter (paintings), and
Dan Arbeid (ceramics). Numbers 10 and 11, King's Parade are a
Grade II listed building. In 2026, Primavera moved to new premises at College Farm, Haddenham. ==Bibliography==