According to the 2001 federal census, seven out of every ten (71.2%) of the residences were constructed between the end of World War II and
1960. Another one in twelve (8.5%) were constructed during the 1960s. There is also some more recent construction, with one out of twelve (8.5%) of residences being constructed in the second half of the 1990s. The majority of these recently constructed homes are in a new development bounded by 119 Street to the West, 114 Avenue to the South, and the Kingsway shopping district to the Northeast. The most common type of residence in the neighbourhood, according to the 2005 municipal census, is the
single-family dwelling. These account for six out of every ten (60%) of all residences. Approximately one in three residences (34%) are
apartments in low-rise buildings with fewer than five stories. The remaining 6% of residences are
duplexes. Just over half (53%) or residences are owner-occupied, with the remainder being
rented. The neighbourhood profile is highly mobile with roughly one in five (20.8%) residents having moved within the previous twelve months according to the 2005 municipal census. Another one in five (19.5%) or residents had moved within the previous one to three years. Less than half (44.5%) had lived at the same address for longer than five years. There was a single school in the neighbourhood, Prince Rupert Elementary School, operated by the
Edmonton Public School System, however, since it closed after the 1994-1995 school year, there has not been a single school in the neighbourhood.
Kingsway Mall is located near the south east corner of the neighbourhood. == Surrounding neighbourhoods ==