On 9 November 1905, Edward VII created Louise the
Princess Royal, the highest honour bestowed on a female member of the royal family, succeeding her aunt,
Victoria, German Empress, who died in 1901. At the same time, the King declared that the two daughters of the Princess Royal would be styled as princesses, with the style and attribute of "Highness" and with precedence immediately after all members of the royal family bearing the style of "Royal Highness". In November 1905, the Princess Royal inaugurated the ''King's Labour Tents'' in
Kingsway, London, a charitable initiative organised by the
Church Army to provide temporary employment, food, and shelter to unemployed and destitute men. The tents offered men the opportunity to earn modest wages or meals by performing simple manual labour, such as preparing firewood, while also providing basic lodging and sustenance. Accompanied by the Duke of Fife, the Princess Royal visited the tents, spoke with the men, and sampled the soup provided, demonstrating her personal engagement with
social welfare and her support for the Church Army's work in alleviating poverty in London. The Princess Royal was noted for her steady involvement in charitable and public-service work throughout her life. She supported a wide range of organisations, taking a particular interest in the activities of the
Church Army and serving as a patron of the
Alexandra Girls' Club. In addition to her regular charitable visits and engagements, she held roles in several civic and philanthropic bodies, including serving as President of the London branch of the
British Red Cross Society and supporting groups such as the
Theatrical Ladies' Guild, the
Greater London Fund for the Blind, the
RSPCA, and the
British and Foreign Sailors' Society. She also served as patron of the Ladies' Association in aid of Princess Christian's Fund for the Deaf and Dumb, a charitable organisation established under her aunt,
Princess Christian. Although known for her generally reserved public profile, she maintained a consistent commitment to charitable causes. , April 1911 In 1911, the Princess Royal served as the
Lady Sponsor of the battlecruiser
HMS Princess Royal, taking part in its
ceremonial launch by breaking a bottle of champagne on the ship's bow. During the
First World War, she supported the armed forces, including presenting a
Union Jack flag and shield, given by the
League of Empire, to Australian troops stationed in England at
Wellington Barracks on 29 July 1916. Princess Louise, the Princess Royal became
Colonel-in-Chief of the
7th Dragoon Guards in June 1914, a regiment historically tied to the title "
Princess Royal." Earlier, on 5 April 1906, she presented a new
regimental standard to the 7th Dragoon Guards, the first occasion on which a Princess Royal attended a parade of the regiment. The 7th Dragoon Guards were merged with the
4th Dragoon Guards in 1922; as the 4th had no Colonel‑in‑Chief, The Princess Royal accepted the position for the combined
4th/7th Dragoon Guards on 20 November 1922 and remained in the post until her death. The next Colonel‑in‑Chief of the regiment was the
Duchess of Kent, appointed in 1977. The Princess Royal held a strong association with
Braemar, Scotland, through her marriage to Alexander Duff, 1st Duke of Fife. The Duke donated part of his Mar Estate to provide a permanent venue for the
Braemar Gathering, one of Scotland's most prestigious
Highland Games. The Princess Royal was patron of the Braemar Royal Highland Society, and annually attended these events, along with other members of the Royal Family. The grounds were later named the Princess Royal and Duke of Fife Memorial Park in recognition of the Fife family. On 12 December 1911, she attended the
coronation of her brother, King George V. Later that month, while sailing aboard the P&O's
SS Delhi, to Egypt, the Princess Royal and her family were shipwrecked off the coast of
Morocco. Louise and her husband refused to leave until all the women and children had been rescued and were among the last to leave. During the rescue, Louise lost her jewel case and both Alexandra and Maud were thrown into the sea by a large wave. Although they were otherwise unharmed, the Duke of Fife fell ill with
pleurisy, probably contracted as a result of the shipwreck. ==Later life and death==