Toyota launched the second member of the Prius family with three regional versions of the vehicle: the Prius
v in the North American market, the Prius α in Japan, and the Prius+ in Europe and Singapore. The Alpha is the basis for the five-seat launched in North America, and the seven-seat released in Europe. Global sales up to April 2016 totaled 634,000 units. Japan is the main market with 428,400 units sold, representing 67.6% of global sales. The United States ranks second with 148,079 units (23.4%), The Prius Alpha was available in a five-seat, two-row model and a seven-seat, three-row model, the latter's third row enabled by a space-saving lithium-ion drive battery in the center console. The five-seat model uses a NiMH battery pack. Deliveries of the Alpha were delayed due to the effects of the
2011 earthquake and tsunami on production. Toyota announced it had received 25,000 orders for the Prius α hybrid wagon and minivan models in Japan before the start of sales. Since its introduction, a total of 111,500 Prius α have been sold in Japan through April 2012, representing 80.8% of the Prius α/v model line's global sales. Since May 2011 a total of 289,000 Prius α have been sold through December 2013. Initially, the Prius α was offered in 2 grades: S, G. In Japan, the Prius α was available in all dealerships (
Toyota Store,
Toyota Corolla Store, and
Netz Store). In October 2012, the "S," "S Touring Selection," and "G Touring Selection" models had the three-row seat option added. On 8 April 2013,
Daihatsu started selling its OEM version of the Prius α for the Japanese market under the name. The Mebius was discontinued in February 2021. In 2014, the S Touring Selection G's was introduced. In November 2017, the GR Sport variant was added, replaced the G's variant. On 1 December 2020, Toyota announced that the Prius α would be discontinued from March 2021. The 7-seat version with lithium-ion battery was the only model and was available two specifications; base and i-Tech. Standard features included a 6.1-inch display-screen audio system, automatic air-conditioning, 16-inch alloy wheels, energy monitor, head-up display, keyless entry and ignition, daytime-sensing headlamps, fog lamps, cruise control, daytime running lamps, and a reversing camera. However the i-Tech included features such as leather, LED headlamps, Radar Dynamic Cruise Control, Pre-Collision Safety System, Panoramic roof and Satellite navigation. According to ADR81/02 the Prius v returns fuel economy of and emissions of 101g/km. , cumulative sales since introduction totaled 3,430 units.
Canada Sales of the Canadian Prius
v began in October 2011. The Prius v sold 553 units during 2011, 4,077 in 2012, and fell to 2,640 in 2013, and to 1,442 in 2014. Sales climbed to 2,497 units in 2015. Cumulative sales through April 2016 reached 12,670 units.
Europe The European version is named Prius+ and was launched in June 2012. The European is offered with a
lithium-ion battery, with three rows of seats with accommodations for seven passengers. ;United Kingdom Deliveries of the Prius+ began in July 2012. The hybrid MPV is offered in two trims: the base T4 that delivers on a combined cycle and carbon dioxide emissions of 96g/km, and the T Spirit with a fuel economy of and carbon dioxide emissions of 101g/km. Due to its emissions being lower than 100g/km, the T4 version is exempted from road tax. Cars appropriately enrolled in an incentive scheme, on or before 27 June 2013, will also enjoy exemption from the
London congestion charge until 24 June 2016, provided the registered keeper of the vehicle remains unchanged.
Hong Kong The
lithium-ion battery, seven seater version of Prius v was launched in Hong Kong SAR in April 2012. Two variants are available, in Luxury and Super luxury trims. The latter adds a twin moonroof and leather seats.
Singapore It was named as the Prius+ and was sold by local distributor Borneo Motors as a mid-sized
MPV from 2018. It replaced the
Toyota Wish, which was discontinued in Japan and Singapore in 2017. The sales tagline was "More Than You Wished For." Only one variant, featuring a 1.8-litre petrol engine paired to an electric motor, delivering up to and of torque, with a combined fuel economy of was available. It was discontinued in 2023.
United States Toyota began sales of the Prius
v in the U.S. in October 2011 with a
nickel-metal hydride battery pack similar to the 2010
model year Prius, and with two rows of seats to accommodate five passengers. The European and Japanese versions are offered with a
lithium-ion battery, with three rows of seats with accommodations for seven passengers. Toyota's sales target is about 15 to 20% of conventional Prius sales in the United States, which represents around 30,000 units a year. With the Prius v, Toyota wanted to expand its customer base to include young families with children looking for a hybrid more spacious than the Prius. A total of 8,399 Prius v's were sold during 2011, climbed to 40,669 units in 2012, and fell to 34,989 in 2013, and to 30,762 in 2014. The Prius
v in the U.S. was offered in three configurations: the base Prius v Two, the mid-range Prius v Three, and the premium-level Prius v Five. File:2012 Toyota Prius v -- 02-16-2012.jpg|2012 Prius v File:2012 Toyota Prius v Five, rear left, 06-13-2023.jpg|Rear view File:2017 Toyota Prius v Luxury Package in Toasted Walnut Pearl, Front Left2, 01-16-2023.jpg|2017 Prius v File:2017 Toyota Prius v Luxury Package in Toasted Walnut Pearl, Rear Right, 01-16-2023.jpg|Rear view ==Recognition==