In addition to hole-in-one insurance for golf events, prize indemnity insurance companies typically offer coverages for other types of contests as well. For example, contest coverage can frequently be purchased for contests such as
half-court shots in basketball, field-goal kicks in football, home runs in baseball, blue-line goals in hockey, and even
retail and
casino-based promotions as well. For example, in the
Super Bowl, prizes were set to be awarded for several events, including a return of the opening
kickoff for a
touchdown, a
safety, and a fourth-quarter
field goal of 50 yards (ca. 46 m) or more. Prize indemnity insurance was purchased to cover all these events. However, none of the events occurred in the game. Most television
game shows pay for prize indemnity insurance for million-dollar prizes. One example came from April 2008, when such an insurance provider demanded
RTL Group and
CBS toughen million dollar win provisions after
The Price Is Right $1,000,000 Spectacular (a primetime series of episodes typically aired during sweeps periods, but because of the
2007-08 Writers Guild of America strike and a change of host in effect during that season, had become a 10-episode series that season) produced three millionaires in the six episodes produced that season under the new rules imposed for the season. Under previous rules, the million-dollar prize was offered when a player reached the $1.00 space on the Showcase Showdown during the bonus spin, or if no player had spun the $1.00 during the Showcase Showdown during their regular round and no bonus spins took place, the Showcase winner would make one spin for the prize at the end of the episode. Under the Season 36 (2007-08) primetime series rule, the jackpot could be won by either tightened rules for pricing games that pushed precision, or to be within $1,000 of their Showcase round's actual retail price, based on the much more expensive Showcases in primetime compared to daytime episodes, without going over. One player won the prize in Clock Game when she correctly priced two prizes in less than ten seconds. Two contestants won the prize for Showcase bids within the $1,000 margin. After the first series of tapings, four more episodes had been ordered because of ratings and to fill in programming gaps. For the final order of four episodes, the insurance company demanded that this threshold be reduced to $500 and that one of the a million-dollar pricing games be removed. CBS eliminated the format, possibly due to the insurance concerns. Since 2013, "Big Money Week" with $100,000 or greater prizes has aired in daytime close to the television sweeps and the prime-time episodes returned in 2016 (Season 43), now renamed
The Price Is Right at Night. After executive producer Mike Richards' departure in 2019, new executive producers changed the format where themed episodes would air in primetime instead of daytime, with higher budgets, featuring themes such as Jackpot January, Dream Car, Money Madness, and the quadrennial Super Bowl episode in years CBS has the game (although that episode can now be done any year, as CBS Sports produces the UK broadcast on Paramount-owned
Channel 5). The Million Dollar pricing game format was reused in Jackpot January where in some episodes bonus prizes were offered if a player can win tightened pricing game regulations. In Season 53 (2024-25), the daytime show began adopting Payday Friday episodes with exclusively cash prizes, a format taken from an early-season primetime episode where the season premiered in primetime (as was the case in Season 49) == References ==