Prodege was founded in
Torrance, California, in 2005 by entrepreneur Josef Gorowitz. The company originally partnered with search providers to build a platform for raising charitable donations. Supporters of the charities would earn money for the charities while surfing and shopping using white labeled web browsers. The company started offering the custom browsers to brands as a way to earn money from their fans' online activities. Early customers included the
Green Bay Packers football team, and singer
Kanye West. In February 2008, Prodege launched the online rewards portal Swagbucks.com – under co-founders Josef Gorowitz and Scott Dudelson – and introduced Swag Bucks (SB) as a digital currency earned for activity throughout its network of websites. In January 2013, Prodege founder Josef Gorowitz appointed former
Shopzilla and
Fandango CEO
Chuck Davis as the company's executive chairman. In May 2014, Prodege announced that
Technology Crossover Ventures (TCV) had invested $60 million into Prodege. Prodege also announced Executive Chairman Chuck Davis had been appointed as Prdege’s new CEO and Chairman, while Josef Gorowitz assumed the title of Founder and President. Chuck Davis was also mentioned as being a
TCV Venture partner. In July 2014, Prodege announced its acquisition of
SodaHead.com, an online polling technology platform founded by Jason Feffer. SodaHead.com CEO Chris Dominguez and Founder Jason Feffer joined Prodege's executive leadership team in the move. In April 2016, Prodege bought rewards site MyPoints from
United Online, the company formed by the merger of online services companies
NetZero and
Juno Online Services. In August 2017, the company acquired
Greenwood Village, Colorado–based cash-back shopping and coupon site ShopAtHome. In May 2019, the company bought Cotterweb Enterprises, a Minnesota-based operator of reward sites in the US, Canada, and the UK. In July, Prodege partnered with online local service deal company
Groupon to develop a local merchant reward card program for customers. In February 2020, Prodege bought digital coupon company CouponCause. In May, Prodege bought Upromise, a loyalty program focused on saving for college, from student loan company
Sallie Mae. Prodege partnered with Isometric Solutions and Panel Consulting to provide polling for the Prediction Survey, a political forecast developed by Thomas Miller during the
2020 Georgia Senate election. On May 24, 2021, ShopAtHome.com was relaunched as Tada.com. In February 2022, Prodege acquired Pollfish, a DIY market research platform. In July 2022, Prodege acquired AdGate Media, a digital advertising service company founded in 2011, originally based in
New York City. ==Services==