Born in Malveira, a small village of
Mafra Municipality, 40 km from Lisbon, in 1977, Cristina graduated in History and taught it for a few years. Her parents were merchants in local fairs across the region. In 2017, she began hosting the show
Apanha Se Puderes which was taped until Cristina moved to rival TV station SIC, in the second half of 2018. This deal was the most heavily publicised TV transference in
Portugal in more than a decade. With this transfer she became a direct competitor of TVI and her previously co-hosted morning show at that channel. At SIC, apart from holding a hosting role, it was reported she would also hold an executive consultancy role in the entertainment directory of the channel. She received a phone call from
President Marcelo Rebelo de Sousa (
President of Portugal), which was televised live during the premiere episode of this show. In the summer of 2020, Cristina Ferreira returned to TVI, this time as one of the
shareholders. At 42, Cristina Ferreira left SIC after unilaterally terminating her contract two years early, prompting the broadcaster to seek compensation, which could range from €2 million to €4 million. This amount includes contractual obligations linked to call-in competitions. She re-joined TVI as a presenter, director of entertainment and fiction, and a non-executive board member, with a potential shareholding of up to 2%. The channel SIC and Cristina Ferreira have reached a settlement, ending their legal dispute over a contract breach linked to Ferreira's return to TVI. SIC had filed a
lawsuit against her in 2020, and in 2023, the
Lisbon West District Court enforced the seizure of Amor Ponto's, Cristina's company, assets after a ruling ordered the company to pay over €3.3 million plus interest to SIC. The agreement brings the case to a close, though the details have not been disclosed. In 2023,
Media Capital, who owns TVI channel, announced that it has renewed its confidence in Cristina Ferreira by extending her association with TVI and appointing her as executive director of Media Capital Digital while retaining her role as director. The company stated that Ferreira will continue as director of entertainment and fiction and will also strengthen her contribution to new business and talent development. Beyond her television career, Cristina Ferreira has also established herself as a businesswoman. She launched a fashion venture with her clothing store, Casiraghi Forever, based in Malveira. Her influence in the entertainment industry has been recognised by
Forbes magazine, which ranked her second in the Entertainment category of its "Most Powerful in Business" list, scoring 68 points. She has a son with her ex-boyfriend António Casinhas, a now-retired football player. She is a supporter of the football club
S.L. Benfica. == Businesswoman ==