From the outset,
Ken Ham did not share the interest of other groups promoting
creation science in aiming to produce evidence supporting
young Earth creationism, Instead, Answers in Genesis focuses on presenting evangelicalism as an all-out battle of their biblical
worldview against a perceived
naturalistic scientific worldview. Ham's message has had three central points: • that teaching of
evolution is an evil causing damage to society; • that the
first eleven chapters of the
Book of Genesis give a precise description of the process of creation of the universe and provide direct instruction on the organization of society; • that proper Christians must engage in a total conflict battling against
atheistic humanism. Answers in Genesis messages promote central young-Earth creationist doctrines, including the concepts of literal Creation of the Earth in six 24-hour days and
effects of a global flood. Still, they focus mainly on accepting the authority of their particular
literal reading of the Bible as a precondition for eternity in heaven. They present this as choosing one's personal ultimate authority for truth, with God's Word and human reason being the two possible options, and those choosing the latter over the former liable to perishment. They hence introduce the concept of "biblical reasoning", where one is "never to attempt to reason in opposition to the Word of God", and thus claim that this biblical reasoning and biblical faith "work very well together". The Answers in Genesis organization rejects key scientific facts and theories as established by
archeology,
cosmology, geology,
paleontology, and
evolutionary biology and argues that the universe, the Earth and life originated about 6,000 years ago. (Creationism beliefs reject
natural causes and events in scientific explanations of nature and of the origin of the universe in favor of the
supernatural, and the
Supreme Court of the United States has ruled that creationism is religion.) A book published by one of AiG's employees in 2006 accused
Hollywood of using subtle tactics to slip "evolutionary content" into
SpongeBob SquarePants,
Lilo & Stitch and
Finding Nemo, affirming that "As Christians we need to reflect the Bible's standards and not Hollywood's perverted version of reality." In 2020, AiG launched its own streaming service, Answers.tv, intended as an alternative to
Netflix,
Disney+, and other streaming platforms. AiG has objected to the
James Webb Space Telescope, saying "Sadly, many in this particular camp (sometimes ignorantly) have actually compromised Scripture by accepting the secular ideas being pushed by the JWST media at NASA (i.e., the big bang and evolution), thus rejecting the plain (biblical) reading of Genesis 1 and instead reinterpreting the days of creation to long ages. This is an unbiblical way of thinking that essentially elevates man's fallible ideas as the ultimate standard (i.e., humanism) over the infallible Word of God". On June 18, 2025, AiG opened a virtual-reality attraction called the "Truth Traveler" in
Pigeon Forge, Tennessee.
Creation Museum AiG's Creation Museum is a museum displaying a
Young-Earth creationist worldview and
pseudoarchaeology. The facility has received much criticism from the scientific and religious communities, as well as from cultural commentators. The Creation Museum opened May 27, 2007, at a cost of $27 million raised entirely by private donations. The displays were created by Patrick Marsh, known for work on
Universal Studios Florida attractions for
King Kong and
Jaws.
A. A. Gill, a British writer and critic, described the museum as "battling science and reason since 2007", writing: "This place doesn't just take on evolution—it squares off with geology, anthropology, paleontology, history, chemistry, astronomy, zoology, biology, and good taste. It directly and boldly contradicts most and all including most theology." In 2012 a report noted that "public fascination" with the Creation Museum was "fading". In November 2012 AiG reported that attendance for the year ended June 30 came to 254,074, which represented a 10 percent drop from the previous year and the attraction's "fourth straight year of declining attendance and its lowest annual attendance yet". and in 2017, AiG reported that in the year since its other attraction, the Ark Encounter, opened, the Creation Museum saw over 800,000 visitors, nearly triple the annual average of 300,000 visitors.
Ark Encounter Answers in Genesis opened Ark Encounter, a
theme-park, in
Grant County, Kentucky on July 7, 2016. The centerpiece of the park is a full-scale model of
Noah's Ark at long and high. After a visit to Ark Encounter,
Bill Nye, who had previously debated Ham, described his experience as "much more troubling or disturbing than [he] thought it would be" and stated that "on the Ark's third deck, every single science exhibit is absolutely wrong". In December 2016, for the holiday season, AiG lit the Ark with
rainbow colors, aiming to "reclaim the symbol from the gay rights movement" and to remind viewers of the
Noahic covenant. By late October 2016, over 400,000 people had visited the attraction. This contrasts a state study that projected the attraction would receive 325,000 to under 500,000 visitors in the first year. AiG reported that the Ark Encounter in its first year of operation attracted over 1 million visitors and aggregated 1.5 million total visitors for both the Ark and the Creation Museum. ==Workforce==