Following the release of the film, Hurtubise was awarded the 1998
Ig Nobel Prize for Safety Engineering by the scientific humor journal
Annals of Improbable Research. In 1998, following the theatrical success of the film, Hurtubise admitted to not liking the end result. "I told the NFB people we shouldn't go looking for grizzlies in October, so what we do? We go looking for grizzlies in October," he complained. He also criticizes the NFB for the humorous tone of the film which he claims failed to include much of his research, and says the five months he spent working on the film caused him to go bankrupt.
In popular culture • Hurtubise's armored suit was parodied in
The Simpsons episode "
The Fat and the Furriest" when
Homer is attacked by a bear, then constructs a
bear attack-proof suit. • The aforementioned suit was also referenced in the ninth episode of
LoadingReadyRun's
commodoreHUSTLE during which the comedy troupe constructs a mock version of the suit which they then use to attempt to meet a bear. • In a deleted scene of
Talladega Nights: The Ballad of Ricky Bobby during which Ricky is explaining to his mother how he had spent his day,
Project Grizzly is playing in the background. • A clip of Troy being hit by a log in his suit was featured in
Friday Night with Jonathan Ross during an interview of
Robert Downey Jr. in reference to the film
Iron Man 2. • The aforementioned clip of Troy being hit by a log in his suit was also used in
Dinner for Schmucks as an example of a former idiot that had attended the dinner. • The film is mentioned in
Aesop Rock's song
Bring Back Pluto: "I show up late looking project grizzly" == References ==