PERC began as an intellectual collaboration between economists
John Baden and
Richard L. Stroup. PERC started with a simple question: "If markets can produce bread and cars, why can't they produce environmental quality?" While PERC later adopted the term "free market environmentalism," the original concept was called the New Resource Economics, which was discussed in an article by Terry Anderson in the
American Journal of Agricultural Economics. As Anderson indicated in his article in the AJAE, the New Resource Economics combined neoclassical economics, property rights, public choice, and Austrian economics. Notable former board members, fellows and alumni include
Tim Sheehy,
Henry N. Butler,
Jonathan H. Adler,
Gary Libecap,
Bart Wilson,
Jane S. Shaw,
Bruce Yandle. ==Outreach==