Farmers Field was a proposed sports and events stadium in
Downtown Los Angeles,
California, United States, at the current site of the West Hall of the
Los Angeles Convention Center, adjacent to
Crypto.com Arena and was Phase IIII of
LA Live construction. The project was spearheaded in 2010 by outgoing
Anschutz Entertainment Group (AEG) president
Tim Leiweke and former
Los Angeles Avengers owner
Casey Wasserman. The project marked AEG's second attempt at building a stadium there following a similar proposal in 2002. The
Los Angeles City Council approved the project in a 12-0 vote in 2012, with the hope of the region fielding an NFL team for the first time since the Rams and Raiders left the Los Angeles area.
History ICON Venue Group, a firm in the sports and entertainment industry, was hired by AEG to represent them in the entitlement process with the city of Los Angeles in February 2011. ICON had originally partnered with AEG in 2002 for AEG's first stadium proposal attempt. That project was to be located on the same site of AEG's current proposal. The new proposal was that the West Hall of the
Los Angeles Convention Center would be torn down and rebuilt further south at a cost of . Following the completion of the rebuilt West Hall, construction of a 72,000-seat
retractable roof stadium would have begun over the 15
acre site. AEG expected to begin construction of the stadium by March 2013 and be completed by late 2016. Though the stadium itself was to be financed by AEG, the company proposed that the cost of the rebuilt West Hall of the convention center be funded by city issued
bonds, which would have been repaid by taxes assessed on events in the proposed stadium as well as rent paid by AEG for using the land the stadium would have been on. The proposed stadium was suggested as a possible venue for future
Super Bowls and
NCAA Division I Men's Basketball Championships. In December 2010,
Magic Johnson announced his partnership with AEG's proposal after selling his minority stake in the
Los Angeles Lakers NBA team and multiple
Starbucks coffeehouse locations. The project announced in mid-2010 was initially projected at a cost of US$750 million. The feasibility of constructing a 72,000-seat (expandable to 76,000 seats for special events such as the Super Bowl) retractable roof stadium at the announced cost came into question when compared to the two newest facilities of the NFL,
AT&T Stadium and
MetLife Stadium, which were built at a cost of US$1.3 and US$1.6 billion, respectively. Shortly thereafter, Leiweke set a formal timeline for the proposed project. The project's estimated total cost was US$1.2 billion as of 2011. On February 1, 2011,
Farmers Insurance Group announced it had signed a 30-year, $700 million naming rights deal for the stadium, with the stadium to be called Farmers Field. The deal was potentially worth $1 billion if two NFL teams relocated to Farmers Field. In February 2011, Farmers emphasized that its naming rights agreement would be spread out over 30 years and that it could walk away from the deal if the Los Angeles stadium wasn't completed. "While we have every confidence that this project will get done, if it does not materialize, Farmers Insurance will pay no money for the project," said Mark Toohey, senior vice president at Farmers. On March 25, 2011, Gensler was selected by AEG to design the proposed football stadium. Five teams; the
Minnesota Vikings,
San Diego Chargers,
St. Louis Rams,
Jacksonville Jaguars and
Oakland Raiders were speculated as candidates for relocation. The Vikings were the front-runners until they were taken out of consideration after the
Minnesota State Senate approved a financing package that would allow the team to build a
new stadium on the former footprint of the
Metrodome in
Minneapolis, which opened in August 2016. The
Los Angeles City Council approved the project in a 12-0 vote on September 28, 2012. With the departure of Leiweke from AEG, it became less likely that AEG would participate in the construction of Farmers Field. By May 2014, the prospects for a downtown stadium had diminished to such a degree that a committee of the Los Angeles City Council voted to move forward with alternative plans to expand the Convention Center without the stadium. On March 9, 2015, AEG announced that it would not seek an extension for its April 17 deadline to reach an agreement with an NFL team, effectively shutting down the proposal. The
St. Louis Rams had reached an agreement with
Inglewood to build an
80,000 seat stadium two weeks earlier, while the
Oakland Raiders and the
San Diego Chargers had expected their joint stadium bid to be approved by
Carson in the coming months, eliminating the need for a third party to build a stadium. AEG had invested over $50 million in the project over five years. In a settlement announced November 1, 2012, the coalition, called Play Fair at Farmers Field, secured "$50 million in concessions... including $10.3 million for a new platform at a
Metro Blue Line station and $8 million in upgrades to a plaza outside the Convention Center." ==Carson Stadium (2015)==