To promote the game, Radical Entertainment launched a
Facebook app for the game. The app is called Blacknet, named after the game's mission system, and it allows fans to work together to "hack" the interface. Hacking it will allow the fans to uncover a series of videos, interviews and other behind the scenes content, all in the run up to the game's launch. Also via Facebook, Radical unveiled that they would announce something huge for Prototype 2 at
ComicCon. This was the ability to let people play the game, they also released the first of three trailers detailing the story of Prototype 2. At ComicCon, Activision held a raffle in which the winner won either the jacket worn by James Heller, or Alex Mercer's jacket; and a custom skinned
Xbox 360. At ComicCon, Activision employees were handing out
Prototype 2 themed merchandise, including T-shirts, posters, giant foam Heller Blade Arms and more materials based on the game. Activision released for
iOS an official game titled
ProtoSlice, available free to download. Activision has released a couple of trailers, Radical Entertainment's team also went to Paris to promote the game in February 2012, and had a video interview with JeuxVideo Live. A popular commercial for the release of the game used the song "
Hurt", as sung by
Johnny Cash, in the background.
Comic book Ahead of the game's release, Radical Entertainment revealed that, just like the first game,
Prototype 2 would receive a comic book prequel
miniseries that bridges the gap between the two games. Published by
Dark Horse Comics, the miniseries comprises three volumes, each consisting of two issues. The first volume, titled
The Anchor, follows Alex Mercer as he travels across the globe to eradicate any remaining traces of the Blacklight virus while questioning his own morality and whether the virus has turned him into humanity's killer or its savior. Alex slowly begins to decide that he is the planet's savior and will usher it into a new age of prosperity once he wipes out humanity. While he temporarily changes his mind after falling for a woman, that woman ends up betraying him, causing Alex to vow to wipe out humanity. He then returns to New York City and turns it into New York Zero (NYZ) once again by unleashing the Blacklight virus upon its population. The second volume, titled
The Survivors, focuses on a former police officer, Conrad, who joins up with Ami Levin, a religiously tolerant person, and Marcie, an art student. The three run afoul of Lieutenant Riley; he would, however, agree to let Conrad see his wife, so long he agrees to work for Gentek. Unbeknownst to Conrad, his wife is dead, and he ended up in a project called Orion. The third and final volume, titled
The Labyrinth, introduces the characters of James Heller and Mike Marcos. == Reception ==