Publishers Marketplace's subscribers include industry professionals such as
literary agents and
editors, as well as authors themselves. Authors can use Publishers Marketplace to search for and view agents and their previous book deals, helping them evaluate whether an agent is a good fit. Publishers Marketplace uses a consistent format for its book deal announcements that includes the title, author, publisher, agent, acquiring editor, and a "logline" that summarizes the book's contents. The website uses certain language to indicate how much the publisher paid for the deal: •
"Nice deal": Up to $49,000. •
"Very nice deal": Between $50,000 and $99,000. •
"Good deal": Between $100,000 and $250,000. •
"Significant deal": Between $251,000 and $499,000. •
"Major deal": $500,000 or more. Announcing book deals on Publishers Marketplace is voluntary, as is mentioning the size of the deal. The website sells a one-time 24-hour pass for authors who want to view their own book deal announcement. Many authors share a screenshot of their book deal announcement on social media, viewing it as proof of their success, a status symbol, or a form of self-marketing. == Reception ==