PullApart’s stated aims are to
encourage,
manufactures,
retailers,
food and
agricultural producers to give greater weight to the ease of disposal and recycling in their
packaging designs. Weighting the consumers point of view equally to that of packaging manufactures, retailers and recyclers, in the handling of domestic waste products for
kerbside collections. To provide consumers with information enabling product choice (
ethical consumerism), that's easy, local and totally kerbside recyclable. Furnishing an unambiguous tool, that measures the differences between those mentioned above, assisting in the optimisation of products for the goal of near
Zero waste. According to PullApart’s then current
Teignbridge (2011) survey of over 2000 products, 2.84% were ideally suited for kerbside recycling and a further 29.32% were good, whilst the rest failed. The sample area, Teignbridge, and therefore Teignbridge District Council, had a current recycling rate of 57% (2008/2009), (by weight). Quoting from their
periodical, “Teignbridge Life” explaining to local people how PullApart worked: “The online packaging recycling guide features a free search function which classifies ordinary consumer products, like cereal boxes, with a 'PullApart' rating. The rating breaks the product down into its components, explaining which parts can be recycled in Teignbridge.”
Scoring system A simplified mathematical representation of PullApart's kerbside scoring system for determining local recyclability only, by weight: :A packaging's non-recyclable is divided by its recyclable. If 1 it is "bad". :The nearer to zero it is, the better; the greater above 1, the worse. Weight is not the only consideration, there are others including volume, therefore the analysis is more complex than the above. From a local consumer's perspective, the combined effectiveness of both packaging and their local kerbside recycling is simply determined by: :The percentage of easy “green” packaging (taken from PullApart's 2011 survey), divided by the number of kerbside collection bins and bags. For Teignbridge areas A and B in 2001 this was 8.04 (32.16% / 4), and for their communal area C it was 5.36 (32.16% / 6). These scores are out of a maximum of 100 (for frictionless “green” kerbside packaging into just one collection bin or bag). ==Awards for the scheme==