Mythological origins Pulque has been drunk for at least 2000 years, and its origins are the subject of various stories and myths. Most involve
Mayahuel, the goddess of the maguey. It was thought that the aguamiel collecting in the center of the plant was her blood. Other deities, such as the
Centzon Totochtin (400 rabbits) are associated with it, by representing the drink's effects, and are the children of Mayahuel. In other versions of the story, Xochitl is credited with discovering pulque. For the indigenous peoples of the central highlands of Mexico, the imbibing of pulque was done only by certain people, under certain conditions. It was a ritual drink, consumed during certain festivals, such as that of the goddess Mayahuel, and the god
Mixcoatl. It was drunk by priests and sacrificial victims, to increase the priests' enthusiasm and to ease the suffering of the victim. Production of pulque was ritualized and the brewers were superstitious. They would abstain from sex during the fermentation period because they believed that sexual intercourse would sour the process. At the end of the 17th century, the
Jesuits began large-scale production of the drink to finance their educational institutions. In this way, the making of pulque passed from being a home brew to one commercially produced. In some casta paintings, pulque consumption was depicted. Some casta painters depicted different castas safely consuming and selling pulque. Other casta painters depicted Indigenous Americans intoxicated in the streets and incapacitated, which as a result required their families to escort them home. In one of his 1828 depictions, Italian lithographer
Claudio Linati showed two Indigenous women engaged in a dispute outside of a pulquería.
Post-colonial period in
Tacubaya in the 1880s photographer. Production of pulque exploded after Independence, when the regulation of pulque producers ended, and Mexican nationalism increased. As late as 1953, Hidalgo and Tlaxcala still obtained 30 and 50% respectively of their total revenues from pulque. This has diminished since then since irrigation, roads and other infrastructure has made possible other, more lucrative enterprises.
Decline In spite of its former popularity, pulque represents only 10% of the alcoholic beverages consumed in Mexico today. The complex and delicate fermentation process of pulque had always limited the product's distribution, as it does not keep long and agitation during transport speeds degradation. Since pre-Hispanic times, its consumption has mostly been limited to the central highlands of Mexico. Beer producers promoted the idea that pulque was generally made this way, generally by word of mouth and insinuation. This was done to inhibit pulque sales and to promote the consumption of beer, which they claimed was "rigorously hygienic and modern". In part because of this strategy, pulque is now generally looked down upon, and imbibed by relatively few people, with Mexican-brewed beer ubiquitous and extremely popular. Pulque's popularity is low and continues to fall. Before 1992 about 20 trucks would come every three days to
Xochimilco (in southern Mexico City) to deliver pulque, but by 2007 it was down to one or two. Only five pulquerias remained in this district, where there used to be 18. The situation is similar in most other parts of Mexico. The remaining pulquerias are very small establishments, selling a product made by small producers. In the state of Hidalgo, in which most maguey is grown, fields of this plant are disappearing, with barley taking its place. Most maguey plants here serve as boundary markers between properties. Many of these plants do not survive long, as they are often vandalized. An estimated 10,000 plants are mutilated each week by cutting off the lower leaves for
barbacoa or destroying them completely to look for the edible white grubs or ant eggs that can inhabit them. A recent series of PBS travel shows feature pulque and say that it is once again a very popular drink and that there is a retro movement leading younger people seeking to establish their Mexican heritage to drink this beverage in large quantities. It has become a trendy drink among youth and back-to-your-roots types. The prohibition on female drinkers has also been lifted and co-ed pulquerias are now the norm. Also flavored syrups, seasonings and so on are now common with one pulqueria featured in the special offering 48 separate flavors. ==Production==