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Puppy Bowl

The Puppy Bowl is an annual television program on Animal Planet that mimics an American football game similar to the Super Bowl using puppies. Shown each year on Super Bowl Sunday, the show consists of footage of a batch of puppies at play inside a model stadium, with commentary on their actions. The first Puppy Bowl was shown on February 6, 2005, opposite to Super Bowl XXXIX. The puppies featured in the Puppy Bowl are from shelters. The program is designed to raise awareness about adopting pets from shelters and rescuing abandoned animals.

Production
According to the show's producers, the inspiration for Puppy Bowl as Super Bowl counterprogramming came from the popular Yule Log Christmas program. Several months of planning occur before each show, which is usually shot in October. According to its associate producer, about 53 hours of videoing are needed to produce a single Puppy Bowl. The 2013 show (shot at a television studio in west midtown in Manhattan) featured 63 puppies, with 10 on the field at one time. including a basset hound with a genetic defect to its paw. Videoing returned to an eight-hour-a-day, three-day format in 2016, with two days used for videoing puppies and one day for kittens and other animals. Sixty personnel were needed for shooting. For Puppy Bowl XIII, 34 shelters and rescue organizations in 22 states and Puerto Rico provided the 78 puppies featured on the show. Puppy Bowl is shot inside a miniature Plexiglas "stadium" that is long by wide. The Puppy Bowls from 2010 to 2011 were narrated by Jeff Bordner and then by Scott Graham from 2012 until 2020. ==Format==
Format
The Puppy Bowl consists of a number of puppies playing in a model stadium (the stadium changes names each year depending on the sponsorship) with no audience (but with canned audience cheering), commentary, and instant replay shots. A "bowl cam" provides shots upwards through the transparent bottom of a special water bowl built into the stadium floor, with a wide-angle lens that allows viewers to watch the puppies drink water (and walk through it) up close. who has hosted the show ever since. He auditioned by submitting a tape showing him trying to organize a dog football game among unwitting dog-owners at a public park. Team Ruff vs. Team Fluff 2015's Puppy Bowl XI introduced team-based competition to Puppy Bowl for the first time. Puppies were divided into two teams, Teams "Ruff" and "Fluff,” each identifiable by a different colored bandana worn throughout the event. Points were tallied on a scoreboard powered by a hamster running on a wheel. The team with the most points was declared the victor. In Puppy Bowl XII, Team Ruff won again by a score of 70–44. In Puppy Bowl XIII, Team Fluff upset the heavily favored Team Ruff by a score of 93–38. In Puppy Bowl XIV, Team Fluff won again in a close margin of 52–47. In Puppy Bowl XV, Team Ruff overturned Team Fluff's winning streak by a score of 59–51. In Puppy Bowl XVI, Team Fluff returned to winning by a score of 63–59. In Puppy Bowl XVII, Team Ruff's incredible fourth quarter comeback gave them the win by a score of 73–69. Most Valuable Puppy Marshall scored a double touchdown. In Puppy Bowl XVIII, Team Fluff won on a game-winning touchdown when time expired, which gave Team Fluff a 73–69 win. In Puppy Bowl XIX, Team Fluff won with a score of 87–83. the game winning touchdown was scored by Vivianne the Siberian Husky/Rottweiler/Neapolitan Mastiff mix. In Puppy Bowl XX, Team Ruff won with a score of 72–69. The winning field goal was by Cookie. In Puppy Bowl XXI, Team Ruff was winning for most of the end until a last second turnaround made Team Fluff the champion winning 68-66. Team Fluff currently leads the series 6-5. Like the Super Bowl itself, one can bet on which team they think will win. On top of that, there are many other fun prop bets designed to be low risk, as sportsbooks limit bets to a few hundred dollars at most. The airing of the show is not live, though, so bettors must get their action in before it starts on Super Bowl Sunday. Kitty Half-Time Show Starting with Puppy Bowl II, at the 1 hour, 15 minute mark, the puppies leave the field and a large scratching post is brought out with a wide variety of kittens for the Kitty Half-Time Show. This features kittens playing for 30 minutes with lights, laser pointers, balls of yarn, a scratching post, flint sweepers, and a wide variety of other toys. The grand finale of the Puppy Bowl II Half-Time Show was a confetti blast that sent most of the cats running away scared. Puppy Bowl III did not show the cats' departure from the field. The halftime show of Puppy Bowl IV in 2008 was only 15 minutes in length. In 2012, Animal Planet said that 20 kittens would be part of the Kitty Half-Time Show. The "blimp" mimics the appearance of the Goodyear Blimp over many outdoor football events. Shots of the puppies at play were green-screened into the windows to make it appear as if the "blimp" was actually hovering over the field. Inside the model of the blimp's control room, hamsters are allowed to play (as if they were the crew of the blimp). A veterinarian was shown giving each puppy a physical prior to participation, provided care to any animal which might appear injured, and provided tips to viewers about proper animal care. Dr. Elisa Mazzaferro, Director of Emergency Services at Wheat Ridge Animal Hospital in Denver, Colorado, provided the official on-camera care for the puppies and other animals. A new element for 2011 was a parody of the popular "Kiss Cam" used at sporting events. The "Kiss Cam" returned from 2012 through 2020. Owners of hedgehogs volunteered the use of their animals for the show. The tutus, however, did not stay on the animals. Police dogs appeared on the field when the national anthem was played. Entertainment Weekly reporter James Hibbered commented on the changes by noting, "Animal Planet is simply embracing viral-video favorites and ratcheting up the sports-spoof silliness to a new level this year." Puppy Bowl XI featured five Nigerian dwarf goats as cheerleaders. "Katty Furry,” a cat depicted playing Katy Perry songs in YouTube videos, was the "half-time performer. An hour-long "pre-game show,” scheduled to air an hour prior to the Puppy Bowl, and a "Puppy Bowl Virtual Reality" feature (the game seen through the eyes of a puppy), were also added. Halftime entertainment featured "Kitty Gaga" and the Chicago Rock Cats. Guinea pigs and rabbits were the 2017 cheerleaders, and famous pets of Instagram returned. In Puppy Bowl XVII, there were puppy “cheerleaders” for both teams on their respective sidelines. In Puppy Bowl XVI, the cheerleaders were armadillos for Ruff and goats for Fluff. ==Puppy Bowl results==
Reception and legacy
Ratings Puppy Bowl III, which aired on February 4, 2007, had 7.5 million viewers. It was also the first Puppy Bowl broadcast in high definition. Puppy Bowl VII in 2011 had a total 9.2 million estimated viewers for all airings. Puppy Bowl VIII aired on February 5, 2012. This airing was the second most-watched social television program in America, with more than 10 million viewers over five airings. This included an increase of 17% in ratings in its target demographic group (adults age 25-to-54). More than 200,000 Puppy Bowl-related tweets were made on that day. Puppy Bowl XI aired on February 1, 2015, and was watched by 2,767,000 viewers in its initial airing. Puppy Bowl XII aired on February 7, 2016, and was watched by about 2.2 million viewers in its initial airing (a drop of about 21% over 2015), Puppy Bowl XVI aired on February 2, 2020. Puppy Bowl XVIII aired on February 13, 2022. Puppy Bowl XIX aired on February 12, 2023, and was simulcast on Animal Planet, TBS, Discovery Channel, Discovery+ and HBO Max (now Max). It was the first puppy bowl to go into overtime. Puppy Bowl XX aired on February 11, 2024. Puppy Bowl XXI aired on February 9, 2025. Puppy Bowl XXII aired on February 8, 2026. Advertising revenue for the 2013 show was up 19% over 2012, and drew a number of new advertisers. For the first time, Animal Planet allowed commercial branding of its "stadium" in 2013 as well. It was referred to throughout the program as the "GEICO Puppy Bowl Stadium". An aggregate of 12.4 million viewers watched part of all six airings of the Puppy Bowl in 2013. Advertising revenue for the 2014 Puppy Bowl rose 30% over 2013. Three new companies became sponsors of the show, and Mars, Incorporated's Sheba cat food company sponsored a new "cat VIP suite". ==Spin-offs and competition==
Spin-offs and competition
Puppy Games A spinoff of the Puppy Bowl, known as Puppy Games, aired opposite NBC's primetime broadcast of the opening ceremonies of the 2008 Summer Olympics on August 8, 2008. The Puppy Games included swimming, gymnastics, boxing, and soccer, and kittens were used for the "opening ceremony." John Ramey and Mary Beth Smith, respectively, served as the play-by-play announcer and color commentator for the event. Dog Bowl Another spinoff, the Dog Bowl, aired on February 3, 2018, a day before Puppy Bowl XIV. It features 50 dogs ages 2–15 years separated into "Oldies" and "Goldies" and promotes the adoption of older dogs. A second edition, Dog Bowl II, aired February 2, 2019. A third edition, Dog Bowl III, aired on February 1, 2020. The Dog Bowl also inspired the creation of the Cat Bowl, which was first aired in 2019. The Cat Bowl features adult cats instead of kittens. In addition, the Puppy Bowl also inspired the Fish Bowl, four hours of goldfish swimming in a bowl, which first aired in 2014 on the Nat Geo Wild cable network. In 2017, Hallmark introduced Meow Madness, a cat-themed parody of the United States’ “March Madness” college basketball tournament. In 2018, Blizzard hosted an Overwatch-themed Puppy Rumble featuring two teams of puppies playing capture the flag to celebrate the Year of the Dog in-game event and promote adoption. The event was broadcast live on Twitch. ==See also==
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