Founding and early development In 2012, Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko presented the first concept of Pure and raised initial $400,000 in investments. In October 2012, the app was launched in the
US on the App Store. In January 2014, the app was released worldwide, with the release of the first Android version in June 2015.
Headquarters and leadership In 2015, Pure was ranked third in the Lisbon Challenge and was granted an office in Lisbon by the Mayor's Office of the City of Lisbon. In 2020, Olga Petrunina became the CEO. In 2022, the headquarters of the company moved to Zug, Switzerland and Luka Dremelj became the CEO. As of January 2026, the company has reached the milestone of $100M in gross revenue. == See also ==