The service was first established in 2015 by the Christian film studio
Pure Flix Entertainment, after it acquired the video on demand provider I Am Flix; the company stated that it would offer over 2,000 films and series at launch. In November 2020,
Sony Pictures announced its acquisition of the Pure Flix service, bringing it under its own faith-based film studio
Affirm Films; In May 2023, Sony announced that Pure Flix would become a joint venture with
Great American Media, a company led by former
Hallmark Channel CEO
Bill Abbott; terms of the agreement were not disclosed, besides that Great American Media would hold a controlling stake in the venture, and that Abbott would serve as CEO following the completion of the transaction. In September 2023, Pure Flix rebranded as Great American Pure Flix.
Mario Lopez announced on February 6, 2024, that he had signed a multi-film deal with
Great American Family,
Great American Faith & Living, and for streaming on Great American Pure Flix. In September 2025, the service became available on
YouTube's Primetime Channels store as part of Great American Media's carriage agreement with
YouTube TV. The company is a strategic partner of the International Coalition of Apostolic Leaders, a
New Apostolic Reformation apostolic organization. ==Programming==