MarketPush the Feeling On
Company Profile

Push the Feeling On

"Push the Feeling On" is a house song by the British music group Nightcrawlers and American DJ Marc Kinchen (MK). The original version released in 1992 was also partially disco and acid jazz-influenced and was a minor chart hit in the United Kingdom. The song was later remixed extensively by Kinchen, creating a series of additional remixes for the song. One remix known as "Push the Feeling On (MK Dub Revisited Edit)" became an international chart hit in 1995, peaking at number three on the UK Singles Chart and peaking within the top ten of the charts in other various European countries. The accompanying music video, featuring different characters inside a photo booth, received heavy rotation on European music television channels.

Background and release
Original song The original song was initially issued in the United Kingdom in 1992. The song reached No. 86 in the UK charts, before quickly falling off. Later remixes In 2003 and 2007, the song was released again, in other remixed versions. "Push the Feeling On 2014" was credited to Nightcrawlers vs DJ S.K.T. and appeared on various house music compilation albums and broke the top 40 of the UK iTunes chart. In 2017, a garage version simply titled "Push the Feeling" credited to Nightcrawlers x John Reid featuring Big Narstie was released, alongside a lyric video. The official music video followed in 2018, in which Reid made cameo appearances. The original CD single release (catalogue no. BRCD 258/864491-2) credits John Reid as 'Jon Reed'. The 1995 release "New MK Mixes for '95" (UK cat. FCD 257, international cat. 854 275-2) credits John Reid as 'J. Reed'. ==Critical reception==
Critical reception
Original song Larry Flick from Billboard magazine wrote, "Dance act is making quick club inroads with this delightfully retro romp. A chunky, midtempo groove is dressed in snakey funk guitar licks, bright horn thrushes, and pulses of strings. Radio viability comes from the song's traditional structure and a contagious hook. Bolstered by prerelease interest on European import, cool track has the makings of a multiformat hit. Not to be missed." A reviewer from Lennox Herald described it as "confident sassy soul with good hook and chorus." James Hamilton from Music Week's RM Dance Update commented that "the soulful John Reed led Glaswegians get really classy with this Seventies-style chantingly harmonized joyful swirling and soaring brassy jiggler". Marc Kinchen remix Scottish Aberdeen Press and Journal called the song "infectious". AllMusic editor John Bush deemed it a deep-house hit and a house anthem. Larry Flick from Billboard stated that "Push The Feeling On" "is one of those records that simply will not go away." He noted Marc "M.K." Kinchen's "sinewy rhythms" of the remix. In his weekly UK chart commentary, James Masterton said, "With hindsight it is easy to see why, as it is one of those dance hits to rank alongside the Source's 'You Got The Love' and Robin S's 'Show Me Love' - a simple but insistent rhythm upon which is built layer after layer of production to reach a rousing climax... watch it go Top 3." In September 1994, Ben Turner from Melody Maker stated, "Proof that, on its day, pure "house" is still the saviour of contemporary music." Pan-European magazine Music & Media wrote, "Third time lucky for the Brits who finally score a hit at home with the MK Dub Revisited Edit. In fact they're the creators of that "canned vibraphone" sound as popularised by Robin S." James Hamilton from Music Week's RM Dance Update described it as "a bouncily honking and jolting infectious 121.8bpm beefy strider that chops up Jon Reed's vocal into almost continuously looped gibberish lacking any quotable hook". Iestyn George from NME commented, "Curious reissue of this 1994 favourite, faithfully deconstructed by Mark Kinchen, retaining the garage-friendly sparkle of the original with neatly layered vocal samples and sparse, skipping rhythms. Pruning the track's soulier overtones, this proves that less can, indeed, be more." The remix was present on many retrospective top ranking lists of the best dance singles of the 90s, including Mixmag's "The 100 Best Dance Singles of All Time", MTV's "The 100 Biggest 90's Dance Anthems of All Time" and Vibe's "Before EDM: 30 Dance Tracks from the '90s That Changed the Game". The success of "Push the Feeling On" and its follow-up "Surrender Your Love" also earned the group an award at the 1996 Dance d'Or Awards in France. ==Music video==
Music video
A music video was produced to promote the Marc Kinchen version. It takes place inside of a photo booth and shows different characters entering, posing, having pictures taken and leaving. One of them is John Reid, performing his one vocal line. "Push the Feeling On" was a Box Top on British music television channel The Box for 8 weeks from April 1995. In June, it received heavy rotation on MTV Europe and was A-listed on Germany's VIVA. Two months later, the video was A-listed on France's MCM. ==Track listings==
Track listings
Original song • "Push the Feeling On" (radio mix) – 3:32 • "Push the Feeling On" (extended mix) – 6:48 • "Push the Feeling On" (MK's nocturnal dub) – 6:22 • "Push the Feeling On" (MK's Deep Dawn mix) – 5:00 • MK Mixes • "Push the Feeling On" (Dub of Doom) (Short) – 3:36 • "Push the Feeling On" (The Dub of Doom) – 6:41 • "Push the Feeling On" (Dub of Doom DDT '94 Edit) – 7:00 • '''New MK Mixes for '95''' • "Push the Feeling On" (MK dub revisited edit) – 4:04 • "Push the Feeling On" (The Dub of Doom) – 6:39 • "Push the Feeling On" (MK dub revisited) – 7:03 • "Push the Feeling On" (MK mix 95) – 7:06 ==Charts==
Charts
Original version Weekly charts Year-end charts Marc Kinchen remix Weekly charts Year-end charts Other versions Weekly charts Year-end charts ==Certifications==
Certifications
Marc Kinchen remix ==Impact and legacy==
Impact and legacy
The MK version of the track has been extensively sampled and covered: • In 2009, Pitbull sampled the track for "Hotel Room Service". • In 2020, AJ Tracey sampled the track for "Dinner Guest" featuring MoStack which reached the UK top 10 singles chart. • Nightcrawlers and Riton collaborated to release "Friday" in 2021, which samples "Push the Feeling On" and features Mufasa & Hypeman. • In 2024, Nemo sampled the track for their Felix Jaehn remix of The Code Accolades For "Push the Feeling On (MK Dub Revisited Edit)" (*) indicates the list is unordered. ==In popular culture==
In popular culture
Since 2022, the melody of "Push the Feeling On" has been used in advertising for UK automobile selling website We Buy Any Car. ==See also==
tickerdossier.comtickerdossier.substack.com