The company has its origin in Priya Cinema in
Vasant Vihar in South Delhi, which was bought by the current owner 's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas. PVR Pictures film production début came in 2007 with
Taare Zameen Par and
Jaane Tu Ya Jaane Na. In October 2012 the company acquired the Indian distribution rights for the
film adaption of
Salman Rushdie's Booker Prize-winning novel ''
Midnight's Children. In July 2023, they released the highly anticipated film Past Lives'' directed by debutant
Celine Song in India, after its world premiere at the
Sundance Film Festival. Its CEO is Kamal Gianchandani, and its current promoters are
Ajay Bijli and Sanjeev Kumar Bijli. Ajay Bijli is the managing director of
PVR INOX Ltd while Sanjeev Kumar Bijli is the executive director of
PVR INOX Ltd. Recently, the group had a tie-up with HP to open Asia's first Virtual Reality (VR) Lounge at PVR ECX, Mall of India, Noida.
Merger with INOX: In April 2023, following the merger of PVR Cinemas and INOX Leisure Limited, the company was rebranded as PVR INOX Pictures Limited to reflect the unified identity of the parent organisation, PVR INOX Limited. The distribution division benefited from the expanded reach of the combined entity, which operates over 1,650+ screens across 350+ locations in India. This increased screen count enabled the company to reach larger and more diverse audiences. ==Films produced==