In early 1990, a
pyramid scheme in Pyramid began. The reason for that was never established, though it was suspected some rumours might have been started by rival institutions. On 13 February 1990, the state treasurer
Rob Jolly and attorney general
Andrew McCutcheon held a press conference and assured the public that Pyramid was sound. In fact, Pyramid was not sound, but its rapid expansion had taken Pyramid well beyond the regulatory capabilities of the Registrar of Building Societies in Victoria. After the run, Pyramid mounted on an even bigger
pyramid scheme campaign to attract more deposits, offering markedly higher interest rates than competitors. Behind the scenes it was borrowing money, selling assets, and trying to find a merger partner. The group's value was in the branch network and strong customer loyalty, but the question was how many bad loans it was carrying. A second run of withdrawals began in May 1990. The
Cain Government tried unsuccessfully to negotiate the sale of the Pyramid Group to one of the
Big Four banks, believed to have been
Australia and New Zealand Banking Group. In June, withdrawals were suspended for a week and an administrator appointed. On 1 July 1990, the administrator reported that the societies had to be wound up. On the morning of 3 July, the premier affirmed that there was no government guarantee, but it was later announced that ordinary depositors would be recompensed by way of a three-cents-a-litre government levy on the sale of petrol, which remained in force for five years. == Regulation ==