A music video for the song, directed by
Alan Ferguson, was released on May 1, 2013, with a length of 6 minutes and 4 seconds. It features Janelle Monáe as herself in the future. She, along with her band members and Badulla Oblongata (Badu), have been frozen in time and placed on display in the Ministry of Droids museum. They are all described as "rebels who time travel" by a representative for the Ministry of Droids at the beginning of the video. One woman dressed in all black and another dressed in black and white arrive at the museum and knock down the guards. Writing for
Billboard, Gregory DelliCarpini Jr. said of the music video, "Channeling the retro swagger of Elvis's "Jailhouse Rock" video, Monáe jams while surrounded by six dancing ladies rocking bold black-striped looks. Janelle contrasts the backup dancers in a solid look while getting her groove on in a puffy sleeved white shirt and black second skin pants paired with fierce metallic Givenchy heels." The music video features a prominent black and white theme. It is shown in the clothes, the background, the furniture, and even the people. Janelle Monáe has four costume changes throughout the entire video; and other than the first outfit we see on her, the only colors that we see are black and white. The first outfit has a black jacket with a white shirt and pants followed by a red sash over her and ended with black boots. The second outfit is a white ruffled shirt with black pants and silver heels, and the third outfit is a dress that is striped with black and white. The last outfit, a black and white tuxedo, is worn at the end when she raps the last part of the song. As well as the furniture being a mix of black and white, there are also black and white people. In the music video it looks like they are dancing with each other and teaching each other to dance. This theme seems to be important to Janelle Monáe because of the lyric, "Will your God accept me in my black and white, would he approve the way I'm made". This means that this aspect of black and white is important to who she is as a person, as she has discussed in the many interviews that she has done. == Afrofuturism ==