Quavers were originally made by
Smiths in their factory on Newark Road in the Bracebridge area of
Lincoln in 1968. It launched with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs". The brand was originally sold in
cheese and
smoky bacon flavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range. The packaging brand name had changed from
Smiths to
Walkers in 1993. The same year, a Salt and Vinegar flavour was added to the range. In March 1996, Walkers relaunched Quavers with a new look and advertising campaign produced by
Aardman Animations, featuring new mascot Quentin Quaverhead and his family, who represent the "lightness" of the product. The relaunch also tied in with the launch of a new flavour, Tangy Tomato. In 1997, the brand was part of Walkers' short-lived "Snackshack" range. and the product was relaunched with slightly updated packaging in 1998 during Walkers' branding refresh, alongside the reintroduction of the Prawn Cocktail flavour with a new recipe. In 1999, the brand was relaunched with a new logo and a new recipe for the Cheese flavour. Another branding refresh occurred in 2000. In August 2002, a "Streaky Bacon" flavour was added to the range, which contained pink and brown pieces, that resembled bacon. In September 2004, Ghost-shaped Cheese Quavers were released for Halloween, and returned in September 2005. In February 2007, Walkers changed the packaging for Quavers,
Wotsits,
Squares, French Fries and
Monster Munch. This packaging reflected the usage of
sunseed oil, which was used in all products. The Multipack bags were in a different layout, being in landscape orientation. Quavers' logo was changed slightly, and the flavours remained the same. In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on "New Year New Me". By 2012, the
prawn cocktail and
salt and vinegar flavours were discontinued. In March 2023, the brand was given a packaging refresh and the introduction of a BBQ Sauce flavour. In July 2025, a
Red Leicester flavour was introduced. == Description ==