Jones is the founder of QD3 Entertainment, which has produced a series of documentaries known collectively as
Beef. These explore the violence and feuds within
hip hop culture. Jones is also a hip hop
DJ; he released an album called
Soundlab (1991). Jones has also ventured into composing, scoring the music for the films
Menace II Society (1993),
Thicker than Water (1999), and
Pootie Tang (2001), as well as for the television series
Out All Night,
The Fresh Prince of Bel-Air,
In the House,
Grown Ups and
The PJs. On 4 November 2009,
Chamillionaire launched the Global Innovation Tournament 2009 with Jones at Stanford University as part of the Stanford Entrepreneurial Thought Leaders Seminar Series. In 2011, Jones co-founded the health and wellness lifestyle company Feel Rich, Inc. with partner Shawn Ullman, which aimed at promoting "health as the new wealth" to urban communities. Along with QD3's father, Grammy winning producer
Quincy Jones, they produced a documentary film,
Feel Rich: Health is the New Wealth, that featured celebrities, hip hop icons, and medical and health professionals discussing wellness in the urban community. In January 2014, Jones founded WeMash, an Internet service that connects owners of content (movie studios, news organizations, sports entities, music labels/publishers) with creators from every field (video artists, filmmakers, musicians, and more) to reimagine content beyond its original context. Investors include venture capital firm Andreessen Horowitz. Jones was a jury member of
Swedish Idol 2016. == Personal life ==