A music video to accompany the release of "R U Mine?" was first released onto YouTube on 27 February 2012 at a total length of three minutes and forty-four seconds and features radio DJ, musician and former
Sex Pistols guitarist
Steve Jones debuting the song on his show on American modern rock radio station
KROQ-FM while
Matt Helders,
Alex Turner and Nick O'Malley lip-sync the song in a car. In 2013, the video won the
NME Award for Best Video. Drummer
Matt Helders, who came up with the idea for the video, revealed it was directed by Focus Creeps, who 'gave [the band] a camera and told us to film'. A second video was released onto YouTube on 29 March 2012, following their live show in Mexico City one day earlier. The video depicts a live performance of the song and shots of the excited crowd. It ends with an image of Turner's microphone with two
bras hanging from it. Both videos feature Helders wearing a
Sixpack France Lucifer jacket, a reference to
Kenneth Anger's
Lucifer Rising. The jacket also appears in the "
Don't Sit Down 'Cause I've Moved Your Chair" music video. ==Track listing==