Racial rhetorical criticism is an approach to rhetorical criticism that was named by Lisa A. Flores in 2016. Racial rhetorical criticism organizes textual and cultural analysis around a recognition that racial oppression, histories, and logics shape communication and culture. It also approaches the construction of race as a rhetorical process. More recently, Flores has argued that racial rhetorical criticism also involves subjecting existing "rhetorical theories, methods, [and] practices" to a racially-informed analysis and "revise them" in a way that makes it less likely that scholars will avoid grappling with race. As an example of this latter kind of racial rhetorical criticism, Flores references scholarship by rhetorical critics that supplements understanding of traditional rhetorical terms with analysis of how race shapes and complicates the meaning of these traditional rhetorical terms.