MarketRadio Tarana
Company Profile

Radio Tarana

Radio Tarana is a New Zealand radio network, broadcasting in Auckland. It broadcasts a mixture of music, information, news, sports, culture, events coverage and lifestyle features. The station was the first commercial full-time New Zealand radio station targeting migrant communities. According to the 2014 TNS New Zealand radio survey, it remains the highest-rating ethnic broadcaster in the country.

History
festival. Tarana began broadcasting on 15 June 1996 at 5.00pm, to showcase popular Hindi songs from the 1950s to now, including Bollywood music, popular tracks and new remixes. This includes live music and local music tracks. Other programmes include local news and sports bulletins, interviews, and discussions on local contributors covering issues affecting local migrant communities. With a broad range of programming blocks, the station has tried to reach a range of age groups, social backgrounds and other segments of the audience. Journalist and media commentator Thakur Ranjit Singh, the former publisher of Fiji Daily Post, has been critical of Radio Tarana's extensive use of Hindi. In 2012, he wrote Tarana had used and promoted a high quality of traditional Hindi, maintaining language decorum, sensitivity and proper usage. He suggested rival network Apna had used pidgin, slang and Fiji Hindi, and had compromised the language with "linguistic engineering". However, Singh claimed Tarana was not translating words into New Zealand English or explaining words in ways young and second generation listeners could understand. He argued this excluded listeners who had limited exposure to the Hindi language, including school children whose friends and peers were mostly Pākehā. He suggest this could undermine Tarana's efforts to promote the Hindi language. Religious complaints Radio Tarana has been the subject of Broadcasting Standards Authority complaints relating to its coverage of religious issues. The first related to a series about religious procedures following the death of a Muslim person. A Muslim priest argued the dates and times of making supplications did not need to be fixed, and a Muslim commentator they did. The host argued the priest was right, and was accused of being unfair and derogatory to the Muslim commentator. Radio Tarana disputed the claim, accusing the commentator of being derogatory towards the priest, and said the programme was no longer on air. The broadcaster was unable to provide tapes of the programme, and the authority found it could not determine the case. It asked Tarana to keep recordings of future programmes. Another complaint related to Zinadgi Forever, a Christian radio programme produced by Navjaveen Ministries International and broadcast on Radio Tarana. The programme's host had discussed his conversion from Hinduism to Christianity on air, saying after he received a Bible he "never walked in darkness again" and "never walked in untruth again". He was accused of discriminating against and denigrating the Hindu religion and breaching responsible programme standards in 2009. However, the authority ruled the host was entitled to discuss his personal views and experiences with Christianity, and the programme did not encourage denigration or discrimination against Hindu people. ==News==
News
Radio Tarana has covered national and international news events, including New Zealand elections, 2000 Fijian coup d'état, 2001 Indian Parliament attack 2001 Gujarat earthquake, 2004 Indian Ocean earthquake and tsunami, 2006 Fijian coup d'état and 2014 Fijian general election. Its journalists and hosts have interviewed politicians and journalists, like US Senator John McCain, New Zealand prime minister John Key, and United Nations Development Programme administrator Helen Clark. Winston Peters and Phil Goff have also done interviews with Tarana. Fiji coverage Radio Tarana covers Fijian news, political issues and events including the 2000 and 2006 coups and the 2014 general election. Later the same year, the authority received a complaint about Tarana's stories on the Sanil Kumar Medical Fund, which had been set up the support the treatment of a young Fijian-Indian man in New Zealand who had died after being deported back to Fiji. Radio Tarana News reported some people, including the immediate family of Kumar, had made allegations the fund was being misused by its directors. The complainants, Pradeep Chand, Asheelta Kumar, Ashok Kumar and Kamta Prasad, argued the reporting, was unbalanced, inaccurate, unfair, denigrating, and likely to cause panic among the public. The authority rejected the claims, ruling the broadcaster made been reasonably balanced, fair and accurate, and the story was no discriminatory or irresponsible. ==Programmes==
Programmes
Weekdays every weekday at 1.00pm and everyday at 7.00pm, direct from New Broadcasting House in London. Radio Tarana begins each weekday morning with overnight song requests and competitions with Haseen Lamhe from 12.00am. Religious music show Devotional Music airs from 5.00am, with a Muslim version of the show on Friday mornings. The station's breakfast show, Morning No 1 with Neha and Sanjesh, airs from 6.30am and features music, news, weather, community notices, traffic reports and competitions. The morning show, Khushboo Pyar Ki with Pawan Rekha, airs from 10.00am and includes music, news and competitions. BBC News Hindi, BBC News Urdu and Fiji News are broadcast at 12.00pm. Jilesh Desai hosts afternoon show Tezz Gaadi from 1.00pm, featuring music, news and competitions. Satend Sharma hosts drive show Tarana Drive from 4.00pm, featuring news, music, birthdays, weather, community messages and BBC News Hindi. Weeknights On Monday nights Meri Pasand hosts the Hemant Parikh music and live dedications show from 7.30pm, and Gaano Ka Khazana hosts the Hemant Parikh featured artists and dedications show from 8.00pm. On Tuesday nights, Azim hosts from 7pm, a show about soulful music, observations, love and relationship talkback, competitions and giveaways. On Wednesday nights, Manish host the Wednesday Night Fever show from 7.30 pm, with music and live dedications. On Thursday nights, Jilesh Desai presents Unplugged Guruvaar from 7.00pm, featuring mesmerizing Bollywood unplugged music , interviews, music, and live dedications, On Friday night, Nishita leads into the weekend with Tarana Bar - a show combining sports, comedy and giveaways from 7pm till midnight. ==Other services==
Other services
Events and promotions Between 2010 and 2012, Radio Tarana held an annual karaoke contest for the title Radio Tarana Idol. The event was promoted as a way for musicians to showcase their talents to Indian, Indo-Fijian, Pakistani, Bangladeshi and Nepalese communities. Auditions were held in the Tarana studios during the drive programme and were open to New Zealand residents of any age. The final was held during the Friday drive programme. Tarana has also sponsored community business events, like the Indian Newslink Indian Business Awards in 2012. Khan claimed the station's listenership was growing rapidly, with Hindi becoming the fourth most spoke language in the country and Indian becoming the fifth largest ethnic group. He said the radio market was rapidly changing, audiences were becoming more fragmented, and major radio companies were starting to recognise the value of commercially successful niche broadcasters with a loyal client base. He said major broadcasters were struggling to maintain listeners for long periods of time on tradition platforms, while niche broadcasters were struggling to find free-to-air spectrum. ==References==
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