In 1997, songwriter-producer
Brian Alexander Morgan secured a production deal with
East West Records under the leadership of
Sylvia Rhone. Hoping to collaborate with
Brandy, who was signed to East West’s sister label
Atlantic Records, he wrote three songs intended for her second studio album,
Never Say Never (1998), among them "Rain." At the time, Combs was collaborating with
SWV on their third
RCA Records album,
Release Some Tension. Through Combs, the song came to the attention of RCA's A&R manager Anthony Morgan, who contacted Brian Alexander and urged him not to finalize the track with Brandy, expressing interest in having it recorded by SWV instead. Morgan initially declined, but ultimately agreed to proceed after receiving Rhone's approval. == Commercial performance ==