MarketRaja Fashions
Company Profile

Raja Fashions

Raja Fashions are a bespoke tailor based in Hong Kong with sales operations in other countries. The company's business model is to take measurement from clients abroad, for instance in Europe and North America, after which clothes are produced by tailors based in China.

History
Raja Fashions' was officially established in 1957 by the grandfather of Mr. Raja Daswani, who emigrated from Northern India to Hong Kong and set up a custom tailored business in Kowloon. During the 40-year period between the establishment of Raja Fashions and the handover of Hong Kong back to China, the Raja Fashions store in Kowloon continued to grow in reputation. When Raja Daswani assumed operations, he started promoting the brand "Raja Fashions". ==Advertorial text==
Advertorial text
An advertorial commissioned by the company - an advert written in the style of a features article - has become well known in Britain and other English-speaking countries for running unchanged for many years. Jonathan Margolis, the Financial Times journalist who wrote it while freelancing in 2004, has said that he believes the article may be the most printed text in the English language apart from the Bible and the works of Shakespeare, although this has been disputed. ==References==
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