Raja Koduri joined
S3 Graphics in 1996. He became the director of advanced technology development at
ATI Technologies in 2001. Following
Advanced Micro Devices's 2006 acquisition of ATI, he served as
chief technology officer for
graphics at AMD until 2009. At S3 and ATI he made key contributions to several generations of
GPU architectures that evolved from DirectX Ver 3 till Ver 11. He then went to
Apple Inc., where he worked with graphics hardware, which allowed Apple to transition to high-resolution
Retina displays for its
Mac computers. He returned to AMD in 2013 as a
vice president in Visual Computing, which includes both
GPU hardware and software, unlike his pre-2009 role at AMD which only concerned GPU hardware. AMD reorganized its graphics division in 2015, promoting Koduri to the executive level by naming him senior vice president and chief architect of the newly formed
Radeon Technologies Group. Under this role, Koduri reported directly to AMD CEO
Lisa Su. Raja lead the architecture transformation of Radeon Technology Group with Polaris, Vega and Navi architectures that made their way into several PC, Mac and Game Consoles (Microsoft Xbox and Sony PlayStation). In September 2017, Koduri revealed via an internal letter to the Radeon Technologies Group (RTG) that he would be taking a sabbatical beginning on September 25, in order to spend time with his family. He mentioned specifically in his letter that the
Vega architecture development cycle was difficult for him (and thus a factor in prompting the leave) and that AMD CEO Lisa Su would act as leader of RTG in his absence. Though Koduri stated that he planned to return in December, he announced on November 7, 2017, via another internal company letter, that he would be resigning from AMD. The following day, Intel announced that Koduri had been appointed chief architect and senior vice president of the newly conceived Core and Visual Computing Group, with an emphasis on developing high-end discrete GPUs for the company, in addition to expanding "Intel's leading position in integrated graphics for the PC market." Koduri's work with Intel came to fruition in August 2021, with the announcement of Intel's upcoming
Arc series of consumer GPUs. The first of these GPUs, codenamed "Alchemist," was expected to launch in Q1 2022 and is intended to compete directly with graphics-processing hardware offerings from AMD and
Nvidia. Koduri is an investor and advisor at
Makuta VFX, an Indian Visual effects company that had an impact on raising the visual effects quality in Indian cinema with award-winning and successful films like
Eega,
Baahubali series. In March 2023, he announced that he would leave Intel's graphics division at the end of the month, in favor of an AI-focused software startup, currently called Oxmiq Labs. ==Personal life==