Baruch was hired in 1943 as an engineer at Empire Broadcasting, and later as an ad salesman at New York's
DuMont Network affiliate and with the
Los Angeles Times's Consolidated Television Film Sales in the eastern United States. Under the Viacom brand, Baruch started cable networks including
Showtime and
Lifetime (originally known as
The Cable Health Network). He took the title of chairman of Viacom in 1983, and later acquired
Warner-Amex Satellite Entertainment, which brought networks including
MTV,
Nickelodeon,
The Movie Channel and
VH1 into the portfolio. Baruch played a leading role in getting Congress to pass the
Cable Communications Policy Act of 1984, which deregulated the cable industry. In 1987,
Sumner Redstone purchased Viacom and replaced Baruch as chairman, keeping him on only as a consultant. In 2006, Baruch was inducted into the Cable Hall of Fame. ==Personal life==