In 1918, at the age of 27, Hay acquired the Canton Bulldogs from
Jack Cusack, when Cusack decided to return to
Oklahoma and compete in the
oil industry. Hay had planned to use the team to help promote his car business and pursue his love of football. At the time the Bulldogs were the top team in the unofficial "
Ohio League", winning championships in 1916 and 1917. The team did not compete much in 1918 due to manning issues related to the
United States involvement in
World War I. However, in 1919, the Bulldogs again won the championship. Despite winning a championship, the Bulldogs did not draw well. Not enough fans came to games to pay for the high-priced salaries owed to the players. Hay lost money. To combat the increasing salaries, as well as the issue of players jumping from team to team, Hay sought to form a league. The league idea came from Canton's star halfback,
Jim Thorpe, who in turn heard the idea from
Rochester Jeffersons owner
Leo Lyons during a 1917 match between the Bulldogs and the Jeffs. ==Formation of the NFL==