Similar to its rivals
FHM and
Zoo Weekly,
Ralph published photos of
scantily-clad models and female celebrities, without revealing their
genitals or
nipples. This allowed for the magazine to be sold in the lifestyle sections of
newsagencies, and in other retailers such as
department stores and
supermarkets. The magazine featured a number of recurring characters, such as Ralph Man, Frank Muddler and Gourmet Gav. Gourmet Gav, who would take on outrageous eating challenges, would earn celebrity beyond the pages of the magazine thanks to the development of Ralph TV.
Ralph featured photo shoots of Australian celebrities as well as international stars. The magazine was often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with
Cosmopolitan, and as a sponsor of home viewer competitions during the
Fox Network's
rugby league coverage. It contained the same kinds of articles published in similar titles, and ran its own poll to find "Australia's sexiest woman". The results were published in an attachment to the regular magazine each year. ==Circulation==