The construction of the neighbourhood began in 1964 by the development company "Denia Company for Development Ltd." (now "
Danya Cebus") and was named after it, on agricultural land from the abandoned village of
Malha. Most of its residents are secular, including intellectuals, doctors, members of the Knesset, city council members, and lawyers. A small commercial center is located at the heart of the neighbourhood. It is known for its quiet atmosphere, and only in 2012 did buses begin operating there as part of a shuttle service to the light rail station at Mount Herzl. The main street is named after Aryeh Kubovy. The small neighbourhood has a few thousand residents, most of whom are retirees, and it is divided into four areas: high-rise buildings located above the park between Kubovy and Gelber streets, older private houses scattered in the heart of the neighbourhood (on Gelber, Sharam, Leibowitz, Abel Pann, and Zeitlin streets), terraced apartment buildings, and the new Ramat Dania area near Beit VeGan, consisting of semi-detached villas (on Yossi HaTzayar, Granados, Deskel, Shir LeShlomo, and Yemima streets). ==Streets==