In a July 2023 interview with
Nylon, Balvín revealed that he would release his seventh overall studio album later that year, which would have contained mainly
reggaeton and
Afrobeats tracks, as well as
electronic dance songs. He stated that he would promote the album with "Click, Click, Flash", which remains unreleased, and "Dientes" with
DJ Khaled and
Usher which is inspired by the latter's hit single "
Yeah!". That same year, he revealed that he was working on a collaborative album with English singer
Ed Sheeran. In July 2024, he would reveal the album's title as
Rayo, which is an "expression" for "earnest need for human connection that drove Balvín to create an album that feels more like a house party than a collection of songs". The album's track list was also revealed in the same month. ==Singles==