The show was a matchmaking show with the goal of finding romantic partners for three eligible bachelors. Producer Eva Longoria selected the bachelors for the show: Dallas-based financier Ben Patton, Santa Barbara-based
Plain White T's member Tim Lopez and Miami-based entrepreneur
Ernesto Argüello. Eligible women applied online to matchmakers
Amber Kelleher-Andrews,
Tracy McMillan and
Matthew Hussey. Each of the three bachelors had a field of twelve bachelorettes that were chosen for him: each matchmaker selected four women per bachelor. The women applied via a specially designed
Facebook app that introduced the participants via a Ready For Love Facebook page as well as a Facebook timeline. The intent was that as the season evolved, each of the three bachelors would find a romantic partner from among the twelve bachelorettes chosen for him while the audience observed the process. == Contestants ==