Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names. Alcopops are the most commonly consumed type of RTD in the world after
iced tea. Alcopops are
banned in some countries due to religious and cultural prohibitions on the consumption of alcohol. A number of studies have linked the marketing of alcopops to increased occurrences of
underage drinking. The industry term for this range of products is flavored malt beverages or progressive adult beverages. The majority sold in the United States are essentially flavored beer. Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based. A notable type is
Lonkero, a Finnish mixed drink of grapefruit soda and gin, introduced as an RTD for the 1952 Olympics, which has continued to be popular in Finland.
Brands Alcopop brands are numerous and their alcoholic base vary greatly. notable brands include: •
WKD •
Smirnoff Ice •
VK •
Mike's Hard Lemonade •
Bacardi Breezer •
Brookvale Union • Skyy Blue • Bartender's Trading • Wild Leap Blueberry Vodka •
Jack Daniel's mixed with Coca-Cola • MG Spirits •
Vodka Cruiser • Truly • White Claw • Evolve HardPop • Doc Wylder's ==Non-alcoholic beverages==