Urban radio stations were disappointed that
J. Lo had not produced a single that catered to their audiences, and
Epic Records knew that they needed the support of both urban and
pop radio. After the album began to decline on the charts, Rooney suggested to
Tommy Mottola that the song be remixed, which prompted Mottola to enlist Ja Rule of
Murder Inc. Records. Ja Rule admitted that he was "thrown" when he heard the song, saying: "I don't do
dance music, so what do you want me to do to this?" Though initially enlisted to remix the song, he decided to write a new song with the same title instead, saying: "OK, I don't need to hear that, scratch that, 'cause we're gonna do our own thing" after hearing the original track.
J.Lo was reissued on July 24, 2001 (Lopez's thirty-second birthday), now containing "I'm Real (Murder Remix)". Following the release of "I'm Real (Murder Remix)", Lopez's personal sound had shifted away from a pure
pop sound to more of an
R&B/
hip-hop sound. Ja Rule noted that her audience now wanted a different sound from her, "It's J. Lo now because of 'I'm Real' [...] It's gonna put her in another zone. After this one, they gonna be expecting hot crossover R&B joints from J. Lo. They ain't gonna want the pop version of J. Lo no more, they gonna want the 'I'm Real' version." Rule described it as a "real collaboration" by saying "Sometimes when you do a collaboration with an artist it's not real collaborations [...] 'Send me a reel here. I'll fly it back here.' Me and J. Lo's record was a real collaboration." ==Critical response==