Croft met
Freddie Carpenter, who produced many pantomimes for Howard & Wyndham across the UK, resulting in Croft writing scripts such as
Aladdin,
Cinderella and
Babes in the Wood. Through his lifelong friend, composer/conductor
Cyril Ornadel, Croft met the producer
Fiona Bentley, who had obtained rights to adapt and musicalise a number of
Beatrix Potter stories. Croft wrote the scripts and lyrics for a series released on the Children's Record Company, a label of
EMI, narrated by
Vivien Leigh and starring several singer-actors and actresses including Barbara Brown,
Graham Stark and
Cicely Courtneidge. David Croft himself played a number of roles, including Timmy Willie in
Johnny Town-Mouse, Kep in
Jemima Puddle-Duck, and Old Brown in
Squirrel Nutkin. Croft relocated to the Northeast of England to work at
Tyne Tees Television, where he produced many editions of the variety show ''The One O'Clock Show
. For Tyne Tees, Croft also directed and produced the admags Ned's Shed
and Mary Goes to Market
, as well as producing his first sitcom, Under New Management'', set in a derelict pub in the North of England. After leaving Tyne Tees Television to work at the BBC in the mid-1960s, he produced several of the Corporation's sitcoms such as
Beggar My Neighbour,
A World of His Own,
Further Up Pompeii! and
Hugh and I. It was while producing
Hugh and I that he was introduced to actor
Jimmy Perry, who handed him an unsolicited script for a pilot called
The Fighting Tigers about the
British Home Guard during the Second World War. Croft liked the idea. The two men co-wrote nine series of the show, which was retitled ''
Dad's Army'', as well as a feature film and a stage show based on it. While ''Dad's Army
was still running, Croft began to co-write Are You Being Served? with Jeremy Lloyd. He was to continue both writing partnerships for the rest of his career in several hit series including It Ain't Half Hot Mum, Hi-de-Hi! and You Rang, M'Lord? (with Perry) and 'Allo 'Allo! (with Lloyd). His last full series Oh, Doctor Beeching!, broadcast from 1995 to 1997, was co-written with Richard Spendlove. He created a television pilot in 2007, entitled Here Comes The Queen
, with Jeremy Lloyd. This starred Wendy Richard and Les Dennis, but the show was not continued as a series. Of these, It Ain't Half Hot Mum "was David’s and my favourite", Jimmy Perry told journalist Neil Clark for a Daily Telegraph'' article in 2013. As a producer, Croft's regular practice was to signal the end of an episode with the caption "You have been watching ...", followed by shots of the main cast. ==Personal life==